by Ted Rubin | Dec 31, 2012 | Featured, Marketing, Social Media/Marketing
This post written jointly by Ted Rubin and Casey Petersen “Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we like to use the term...
by Ted Rubin | Dec 9, 2011 | Featured, Marketing
Yes, yes, yes I know… just a few short weeks ago I wrote about Klout and generally supported them — not so much pleased with what they do, and how they do it, but acknowledging their ability to market themselves and make Klout relevant. But since then things...
by Ted Rubin | Nov 19, 2011 | Featured, Marketing, Social Media/Marketing
What does it mean when the “Standard for Influence” company (Klout) makes a change in its algorithm that seems to suggest a change in its standard as many Klout “Online Success Scores” dropped significantly overnight? It means they’re crazy to make the change…or… are...
by Ted Rubin | Apr 13, 2011 | Featured, Marketing, Social Media/Marketing
Many people are finally realizing that social media is serious business. Not “serious” as in stuffy, fun-resistant, and devoid of personality, but “serious” as in something that is of great value to our companies and needs to be treated as such. What is one of the...
