by Ted Rubin | Aug 18, 2011 | Featured, Marketing, Social Media/Marketing
Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their...
by Ted Rubin | Aug 1, 2011 | Featured, Marketing, Social Media/Marketing
Moments of Truth are well-known concepts in the marketing world, from research (Zero Moment of Truth)… to shopping (First Moment of Truth) … to owning/using a product (Second Moment of Truth). Now, in a recent blog post, David Berkowitz introduces one more: the...
by Ted Rubin | Jul 27, 2011 | Featured, Marketing, Social Media/Marketing
Google+ is here — what do you need to change about your brand message to leverage this new tool? Nothing! Now more than ever, your brand message needs to remain strong and consistent, and your focus needs to stay on building relationships. Don’t let new tools (like...
by Ted Rubin | Jul 20, 2011 | Featured, Marketing, Social Media/Marketing
Since social media makes it so simple (quick and easy) to post your message (content) in numerous social networks, it can be tempting to spray your message around the cybersphere as far and wide as possible. However, that method keeps you at a surface level of...
by Ted Rubin | Jul 12, 2011 | Featured, Marketing, Social Media/Marketing
There are no true experts or gurus in this social media space – we are ALL still trying to figure this out. When I said that at the 140 Character’s Conference: New York City (#140conf) the audience applauded… because we all assume that someone else has all the...
