by Ted Rubin | Apr 11, 2011 | Featured, Marketing, Social Media/Marketing
Social media marketing to most in the C-suite is still a campaign-based tactic, viewed and managed separately, but it really should be integrated. Social media marketing needs to be woven into the fabric of all marketing channels and strategically managed from a...
by Ted Rubin | Apr 7, 2011 | Featured, Marketing, Social Media/Marketing
Let’s face it… customers don’t become influencers in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Customers become influencers because something about...
by Ted Rubin | Apr 4, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants Kleenex made waves with its recent “Softness Worth Sharing campaign,” which encouraged people to have FREE Kleenex sample packs sent to friends and family. Earlier this month, a reported 1 million Kleenex packs had been sent on behalf...
by Ted Rubin | Mar 31, 2011 | Featured, Marketing, Social Media/Marketing
Traditional customer service certainly gets its share of bad-mouthing: endless pre-categorized “service” menu selections followed by long wait times to speak with a customer representative, plus the constant risk of getting disconnected, or the call dropping in the...
by Ted Rubin | Mar 29, 2011 | Featured, Marketing, Social Media/Marketing
One of the most valuable returns of the social media proliferation is the renewed fervor around Brand Advocacy. The truly remarkable thing about Brand Advocates is that they proactively recommend brands and productswithout getting paid…but if they are not getting...
