by Ted Rubin | Mar 9, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants It is true that Brand Advocates have value in part due to the reach of their relationships within and across their social networks. When they encourage their friends and colleagues to buy our products, our brand’s buying power...
by Ted Rubin | Feb 27, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants Remember the old small business customer service mentality? Where pleasing the customer came FIRST, and the need to delight them was “a given” not an option? Great news – it’s back (or at least on its way back)! The democratizing...
by Ted Rubin | Feb 17, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants Seth Godin has it exactly right when he asks in a recent blog post, “…what if you define ‘best customer’ as the person who brings you new customers through frequent referrals, and who sticks with you through thick and thin?”...
by Ted Rubin | Feb 9, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at ZuberRants 2011 needs to be the year of strategic intent with regard to social media. Social media is hot, hot, hot, and it can be tempting to just dive in and ride the social media wave without any specific plan. That’s a great way to guarantee...
