by Ted Rubin | Feb 2, 2012 | Featured, Marketing, Social Media/Marketing
Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off. “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets…...
by Ted Rubin | Jan 7, 2012 | Featured, Marketing, Social Media/Marketing
Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by...
by Ted Rubin | Jan 2, 2012 | Featured, Marketing, Social Media/Marketing
PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens (Pages 126-132) Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997: originally working...
by Ted Rubin | Jan 1, 2012 | Featured, Marketing, Social Media/Marketing
Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.” However, let’s look at it from the Facebook business page standpoint of a “Like.” First, what...
by Ted Rubin | Dec 29, 2011 | Featured, Marketing, Social Media/Marketing
Ted Rubin Wednesday (Yesterday) 12/28 11:23am Will Pinterest Replace Facebook?… https://bit.ly/vwFkoI (via John Andrews andCollective Bias) Will Pinterest Replace Facebook? | Collective Bias | Blog www.collectivebias.com Last week I was in a meeting with...
