by Ted Rubin | Dec 22, 2011 | Featured, Marketing, Social Media/Marketing
As you head into a new year, step out of your comfort zone… starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike. Why? Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in...
by Ted Rubin | Dec 19, 2011 | Featured, Marketing, Social Media/Marketing
This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year. Most of us will have some things we can look at with pride...
by Ted Rubin | Dec 9, 2011 | Featured, Marketing
Yes, yes, yes I know… just a few short weeks ago I wrote about Klout and generally supported them — not so much pleased with what they do, and how they do it, but acknowledging their ability to market themselves and make Klout relevant. But since then things...
by Ted Rubin | Dec 3, 2011 | Featured, Marketing, Social Media/Marketing
What do “butts,” “ChapStick,” and “social” have in common? They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to...
by Ted Rubin | Nov 23, 2011 | Featured, Marketing, Social Media/Marketing
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives: our friends and family, our customers, shoppers, advocates, and critics. Yes, I give thanks for ALL of them because they all provide a possibility for...
