by Ted Rubin | Sep 14, 2011 | Featured, Marketing, Social Media/Marketing
Yes, social media can generate business dollars — very real and measurable dollars. As I said in a recent Tweet, “… Awareness=Revenues. Differentiators=Margins. Authenticity=Loyalty. ALL measurable.” The concepts are similar to traditional media marketing, but...
by Ted Rubin | Sep 12, 2011 | Featured, Marketing, Social Media/Marketing
Bloggers are amazing people who add a great deal of value to my life and work – and in my social media saturated work/life, that means a great deal! Every day I am thrilled to be part of the awesome blogger community, and here’s why you (and your brand) need to love...
by Ted Rubin | Aug 20, 2011 | Featured, Marketing, Social Media/Marketing
Marketers used to be able to get away with intrusive advertising, placing online ads as pop-ups, highly distractive Flash animations, and a variety of other methods designed specifically to grab shoppers’ attention. However, consumers have changed and are no longer...
by Ted Rubin | Aug 18, 2011 | Featured, Marketing, Social Media/Marketing
Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their...
by Ted Rubin | Aug 16, 2011 | Featured, Marketing, Social Media/Marketing
The more social media use becomes a way of business and a way of life, the more we are seeing – and will continue to see – issues around data collection and user privacy. It of course makes sense for marketers to leverage this data, but in my opinion, we’re going...
