by Ted Rubin | Oct 7, 2011 | Featured, Marketing, Social Media/Marketing
Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for...
by Ted Rubin | Sep 16, 2011 | Featured, Marketing, Social Media/Marketing
With the ongoing emphasis on maximizing marketing campaigns by using online communication and tools, we need to remember that consumers still exist – and often still operate in – the bricks and mortar world. Marketers/Brands must carefully blend both online and...
by Ted Rubin | Sep 14, 2011 | Featured, Marketing, Social Media/Marketing
Yes, social media can generate business dollars — very real and measurable dollars. As I said in a recent Tweet, “… Awareness=Revenues. Differentiators=Margins. Authenticity=Loyalty. ALL measurable.” The concepts are similar to traditional media marketing, but...
by Ted Rubin | Sep 12, 2011 | Featured, Marketing, Social Media/Marketing
Bloggers are amazing people who add a great deal of value to my life and work – and in my social media saturated work/life, that means a great deal! Every day I am thrilled to be part of the awesome blogger community, and here’s why you (and your brand) need to love...
