by Ted Rubin | Jun 2, 2011 | Featured, Marketing, Social Media/Marketing
“It’s not authentic if everyone loves you.” – Stephen Strong (Alberto Culver) at theChicago Brand Advocacy Series. That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more...
by Ted Rubin | May 31, 2011 | Featured, Marketing, Social Media/Marketing
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors or whether we use our middle initial in visual materials or not; it is now about “Social I.D.” – our voice...
by Ted Rubin | May 23, 2011 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your consumers think of it and say about it. They are, after all, the market! “Brand humility is the only...
by Ted Rubin | May 18, 2011 | Featured, Marketing, Social Media/Marketing
Visa gets it – that the marketing world has changed significantly, and even the big players need to change along with it. In fact, Visa’s head of marketing, Antonio Lucia, reported that Visa has increased their digital media investment from about 11% to at...
by Ted Rubin | May 9, 2011 | Featured, Marketing, Social Media/Marketing
I’ve been working in digital marketing since 1997, and each year I believe more strongly in the power of relationships for effectively connecting brands with consumers. Back then, I never could have imagined the incredible connection-building possibilities provided...
