by Ted Rubin | Aug 9, 2020 | Featured, Marketing, Social Media/Marketing
In the world of Face-to-Face vs Digital Relationship Building… “The beauty of digital.. is that you can think before you click”. Important topic Snapshot from a wonderful chat with Simon Haigh, during one of his inspiring Visionary Chats....
by Ted Rubin | Aug 2, 2020 | Featured, Marketing, Social Media/Marketing, Uncategorized
I like to say I got started in social media as soon as getting involved in this thing we call the Internet when I joined Seth Godin’s start-up, Yoyodyne, in 1997. Everything digital enabled sharing in ways never imagined before… so for me that is where it all began....
by Ted Rubin | Jan 21, 2020 | Featured, Marketing, Social Media/Marketing
Okay marketers, it’s time to get something straight… when you buy into influencer marketing, what are you really buying? Media. Influencer marketing is really just another form of media, but can be a much more effective form in my opinion… if done with...
by Ted Rubin | Jul 7, 2019 | Featured, Marketing, Social Media/Marketing
Some companies still fear the “socialization” of the workplace but locking your employees out of all personal social channels while at work is a big mistake. It only forces them to break the rules and use a different screen. Instead of being productive, aware of daily...
by Ted Rubin | Jun 11, 2019 | Featured, Marketing, Social Media/Marketing
Why the sound and voice of your brand is the next frontier to explore. What does your consumer packaged goods (CPG) brand look like? No doubt you and your loyal customers could answer that question quickly. Colors, logo, branding, packaging, memorable advertisements...
