by Ted Rubin | Jun 11, 2019 | Featured, Marketing, Social Media/Marketing
Why the sound and voice of your brand is the next frontier to explore. What does your consumer packaged goods (CPG) brand look like? No doubt you and your loyal customers could answer that question quickly. Colors, logo, branding, packaging, memorable advertisements...
by Ted Rubin | Dec 29, 2018 | Featured, Marketing, Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term interaction...
by Ted Rubin | Sep 15, 2018 | Featured, Marketing, Social Media/Marketing
First of all… curious who made you the arbiter of what does and does not belong on LinkedIn? Second… LinkedIn is a “social” network, and a place for conversation that the person posting wishes to foster. I am the person, and this is the...
by Ted Rubin | Jun 18, 2018 | Featured, Marketing, Social Media/Marketing
Recently I was watching a short, information-packed video posted to LinkedIn by a CEO, who was sharing his expertise on a variety of leadership topics. It was short, maybe two minutes, tops, but it was good enough that I stopped to watch it a few times before diving...
by Ted Rubin | Apr 20, 2018 | Featured, Marketing, Social Media/Marketing
Planning will always be an important part of achieving any major goal, but it’s never as simple as putting a plan on paper and watching while everything falls into place. Life is way too unpredictable, which makes it easy to lose sight of our goals, or plan...
