by Ted Rubin | Jun 18, 2019 | Featured, Marketing, Social Media/Marketing
Are you using social media to blindly blast information at your audience? How to use social media to build relationships – and truly connect with consumers. Digital tools like social give us infinitely better ways to understand where our customers are coming from....
by Ted Rubin | Aug 25, 2016 | Featured, Marketing, Social Media/Marketing
If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets, that’s the one maxim that will never change, no matter what happens to...
by Ted Rubin | Sep 29, 2015 | Featured, Marketing, Social Media/Marketing
I was a panelist on a Google Hangout hosted by Joel Windels of Brandwatch, on Connecting social to dollars: How do you measure social media ROI? It was a powerful discussion with some great talking points, and here are a few highlights: Is it worthwhile to measure the...
by Ted Rubin | Jan 13, 2015 | Featured, Marketing, Social Media/Marketing
—– Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? Learning to build stronger relationships with your clients. I was reading some great information recently on...
