by Ted Rubin | Oct 28, 2012 | Featured, Marketing, Social Media/Marketing
Social has taken away numerous connection barriers between brand and consumer, giving brands more direct access to not just push information out to consumers, but to actively engage in ongoing conversation with consumers and their networks. Since women, who control...
by Ted Rubin | Sep 17, 2012 | Featured, Marketing, Social Media/Marketing
The Collective Bias influencer community creates shopper content By Stuart Feil September 10 2012 ADWEEK Shopping is, by its very nature, a social activity—people always want to know what other people are buying or discuss what they’ve bought themselves with friends...
by Ted Rubin | Dec 30, 2010 | Featured, Marketing, Social Media/Marketing
Not sure why the media, and some “pundits,” are so ga-ga over this. Seems to me to simply be another place to sell stuff and nothing unique about it… think “click to buy here” or about shops offered in the past from Yahoo, etc. Shoppers...
