by Ted Rubin | Dec 21, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
People must still come first… especially now. In growth strategies, in marketing plans, in the systems we automate. And in every single interaction we create or allow to scale. Yet many brands are actively eroding their own equity through relentless digital...
by Ted Rubin | May 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s change the Marketing and Sales conversation… it’s time to move beyond the outdated, impersonal mindset of “targeting” and start thinking like matchmakers instead. TARGETING is about aiming at a prospect like a bullseye, calculating who’s most likely to...
by Ted Rubin | Dec 14, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
by Ted Rubin | Jul 27, 2024 | Featured, Marketing, Miscellaneous, Uncategorized
Excerpt from… Despite Fears, AI Continues Integrating Into Industries ~via Forbes and Lisa Chau RETAIL: “For the past three years, Reticle AI (A Division of Hotspex Media) Co-Founder and President Josh Rosen has been active in the development, sales, and scale...
by Ted Rubin | May 24, 2020 | Featured, Marketing, Social Media/Marketing
What was your vision when you started off in the digital marketing world? I can’t say I had a vision… I was looking for something new with a lot of potential. When I discovered the emerging digital world, I was fortunate enough to see what was coming....
