by Ted Rubin | Dec 14, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
by Ted Rubin | Jul 27, 2024 | Featured, Marketing, Miscellaneous, Uncategorized
Excerpt from… Despite Fears, AI Continues Integrating Into Industries ~via Forbes and Lisa Chau RETAIL: “For the past three years, Reticle AI (A Division of Hotspex Media) Co-Founder and President Josh Rosen has been active in the development, sales, and scale...
by Ted Rubin | May 24, 2020 | Featured, Marketing, Social Media/Marketing
What was your vision when you started off in the digital marketing world? I can’t say I had a vision… I was looking for something new with a lot of potential. When I discovered the emerging digital world, I was fortunate enough to see what was coming....
by Ted Rubin | Mar 8, 2020 | Featured, Marketing, Social Media/Marketing
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
by Ted Rubin | Aug 23, 2019 | Featured, Marketing, Social Media/Marketing
Why matching your product or service with the consumer will always be more effective than hunting your audience like prey. Targeted ads, targeted content, target demographics… We see the word ‘target’ used again and again in marketing. It’s as common as any of a...
