by Ted Rubin | May 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s change the Marketing and Sales conversation… it’s time to move beyond the outdated, impersonal mindset of “targeting” and start thinking like matchmakers instead. TARGETING is about aiming at a prospect like a bullseye, calculating who’s most likely to...
by Ted Rubin | Dec 14, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
by Ted Rubin | Jul 27, 2024 | Featured, Marketing, Miscellaneous, Uncategorized
Excerpt from… Despite Fears, AI Continues Integrating Into Industries ~via Forbes and Lisa Chau RETAIL: “For the past three years, Reticle AI (A Division of Hotspex Media) Co-Founder and President Josh Rosen has been active in the development, sales, and scale...
by Ted Rubin | May 24, 2020 | Featured, Marketing, Social Media/Marketing
What was your vision when you started off in the digital marketing world? I can’t say I had a vision… I was looking for something new with a lot of potential. When I discovered the emerging digital world, I was fortunate enough to see what was coming....
by Ted Rubin | Mar 8, 2020 | Featured, Marketing, Social Media/Marketing
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
