by Ted Rubin | Oct 20, 2012 | Featured, Marketing, Social Media/Marketing, Video
Created for MillionYou.com in advance of the NoNoobs Social Enterprise 2012 in Warsaw, Poland October 22, 2012
by Ted Rubin | Oct 15, 2012 | Featured, Marketing, Social Media/Marketing
Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to experiment...
by Ted Rubin | Oct 14, 2012 | Featured, Marketing, Social Media/Marketing
Originally posted at Collective Bias Blog by John Andrews Most of today’s senior business leaders and marketers developed much of their perspective during the dot com boom of the late 90s and early 2000s. It is little wonder then that when approaching social...
by Ted Rubin | Oct 12, 2012 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… noting new at all. We are now entering the era of “New Media.”...
by Ted Rubin | Oct 9, 2012 | Featured, Marketing, Social Media/Marketing
Chicago Tribune: Lessons from KitchenAid: Even the worst social media mistakes are preventable (for those who cannot access via this link, the whole article is posted following the Facebook comments below.) KitchenAid made the worst social media mistake of all...
