by Ted Rubin | May 2, 2012 | Featured, Marketing, Social Media/Marketing, Video
Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of the soon to be released book Return On Relationship, with Ramon Nuez his co-host for this weekly chat, describes how companies currently use social media. From how to engage new and old...
by Ted Rubin | Apr 30, 2012 | Featured, Marketing, Social Media/Marketing
The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics...
by Ted Rubin | Apr 27, 2012 | Featured, Marketing, Social Media/Marketing
Managing your online relationships isn’t always easy, but when it comes to your brand’s reputation, there are some steps you can take to protect it and turn unhappy customers into loyal fans As you or your brand becomes more engaged on the social channels, it is...
by Ted Rubin | Apr 25, 2012 | Featured, Marketing, Social Media/Marketing, Video
Crowdsourcing Week Interview with Ted Rubin In the podcast Ramon B. Nuez Jr. of Crowdsourcing Week interviews Ted Rubin — Chief Social Marketing Officer of Collective Bias. We discuss a number of topics which include Collective Bias and crowdsourcing....
by Ted Rubin | Apr 24, 2012 | Featured, Marketing, Social Media/Marketing
Guest Post by @KateTBerg, Kate Berg, President Collective Bias As a woman who has chosen a career in technology and, for the last decade or so has bootstrapped it in the mobile and social media sectors, I’ve gotten used to being one of the few, and sometimes, the...
