by Ted Rubin | Mar 18, 2019 | Featured, Marketing, Social Media/Marketing
Instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers… Traditional retailers are failing, and while I know...
by Ted Rubin | Feb 22, 2019 | Featured, Marketing, Social Media/Marketing
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It’s pretty easy to sit in a room and come up with a flashy marketing plan that’s sure to please other marketing experts. That doesn’t mean it will be...
by Ted Rubin | Jan 29, 2019 | Featured, Marketing, Social Media/Marketing
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself people. Ever work with someone who always had all the answers, even if they weren’t paying any attention to the questions? Have...
by Ted Rubin | Jan 7, 2018 | Featured, Marketing, Social Media/Marketing
Guest post by John Andrews My business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve heard him say this at countless speeches and presentations around the world to leaders of marketing and retail and I...
by Ted Rubin | Sep 12, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Amazon is the next generation of Walmart, for brands and competition, but it’s “Walmart on steroids”… everywhere, for everything, 24/7. Soon they will move in a big way extending from merchandise into personal services… they already are....
