by Ted Rubin | Oct 6, 2019 | Featured, Marketing, Social Media/Marketing
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a marketing idea that dazzles fellow marketers but falls flat with...
by Ted Rubin | Aug 8, 2019 | Featured, Marketing, Social Media/Marketing
Is there a disconnect between your advertising and your customer experience? Let’s breaks down the importance of bringing the two together. From a consumer perspective, there are few things more frustrating than seeing an ad for a product that you may really...
by Ted Rubin | Jul 20, 2019 | Featured, Marketing, Social Media/Marketing
Transcript from the show: Stefan Aarnio: Ladies and gentlemen, welcome to the show Respect the Grind with Stefan Aarnio. This is a show where we interview people who’ve achieved mastery and freedom through discipline. We interview entrepreneurs, athletes, authors,...
by Ted Rubin | Jul 7, 2019 | Featured, Marketing, Social Media/Marketing
Some companies still fear the “socialization” of the workplace but locking your employees out of all personal social channels while at work is a big mistake. It only forces them to break the rules and use a different screen. Instead of being productive, aware of daily...
by Ted Rubin | Jun 18, 2019 | Featured, Marketing, Social Media/Marketing
Are you using social media to blindly blast information at your audience? How to use social media to build relationships – and truly connect with consumers. Digital tools like social give us infinitely better ways to understand where our customers are coming from....