by Ted Rubin | Jun 16, 2017 | Featured, Marketing, Social Media/Marketing
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger...
by Ted Rubin | Jun 14, 2017 | Featured, Marketing, Social Media/Marketing
Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all...
by Ted Rubin | Jun 3, 2017 | Featured, Marketing, Social Media/Marketing
Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was reading some great information recently on social selling...
by Ted Rubin | May 26, 2017 | Featured, Marketing, Social Media/Marketing
Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty,...
by Ted Rubin | May 2, 2017 | Featured, Marketing, Social Media/Marketing
The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item on the analytics checklist. They look at the numbers, check...
