by Ted Rubin | Apr 2, 2017 | Featured, Marketing, Social Media/Marketing
It’s easy to forget that Amazon began its life as an online retailer of books – the paper kind. The eCommerce website where today you can literally purchase almost anything you can imagine got its start selling a single type of product that would soon lose most...
by Ted Rubin | Mar 26, 2017 | Featured, Marketing, Social Media/Marketing
If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about that, but it’s a point that many brands and service...
by Ted Rubin | Mar 18, 2017 | Featured, Marketing, Social Media/Marketing
Don’t underestimate the value of getting to know your employees and vendors as people. For developing great working relationships plan time for getting together outside work to unwind, taking part in a charitable event, having a meal or just playing. Getting to know...
by Ted Rubin | Mar 6, 2017 | Featured, Marketing, Social Media/Marketing
If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal...
by Ted Rubin | Mar 2, 2017 | Featured, Marketing, Social Media/Marketing
Just be nice. When you’re working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It’s pretty easy to be nice when the sun is shining, you’re in a good mood, and you’re surrounded by people...
