by Ted Rubin | Feb 6, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
As search shifts from results to responses, brands have to shift from chasing keywords to earning trust. For years, search trained brands to think in terms of rankings, keywords, and optimization tricks. Get the phrasing right, play the algorithm correctly, and you...
by Ted Rubin | Dec 21, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
People must still come first… especially now. In growth strategies, in marketing plans, in the systems we automate. And in every single interaction we create or allow to scale. Yet many brands are actively eroding their own equity through relentless digital...
by Ted Rubin | Oct 11, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing
There’s a growing breed of attention merchants online… confusing visibility with value, and missing the real meaning of the “attention economy.” Not creators. Not thought leaders. Not builders. Just seekers… circling controversy, recycling or attempting to...
by Ted Rubin | Oct 3, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Growth rarely happens in the comfort zone. It shows up in the shaky, uncertain moments when we feel stretched, vulnerable, and even a little afraid. Those are the crucibles where resilience is forged, where vulnerability becomes strength, AND where ‘genuine...
by Ted Rubin | May 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s change the Marketing and Sales conversation… it’s time to move beyond the outdated, impersonal mindset of “targeting” and start thinking like matchmakers instead. TARGETING is about aiming at a prospect like a bullseye, calculating who’s most likely to...
