by Ted Rubin | Aug 9, 2026 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
For most of my life, I’ve often been the one who reached out, not because I felt obligated, but because I genuinely enjoyed investing in the relationships in my life. Be it a phone call, a text, lunch, coffee, a birthday message, or simply checking in to let...
by Ted Rubin | Aug 1, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Stop Optimizing for Reach… Start Optimizing for Trust Too many brands, marketers, and creators are still obsessing over who their audience is… demographics, titles, follower counts, neat little personas. That’s table stakes, and it’s no longer...
by Ted Rubin | Apr 10, 2026 | Divorced Dad, Featured, Miscellaneous, Uncategorized
Most of the best things in my career didn’t happen because I planned them perfectly. They happened because I showed up, stayed open, and allowed the moment to unfold. I’ve reached the part of my life and career where I’m letting things happen with a little less rigid...
by Ted Rubin | Mar 19, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I want to start by giving credit where it’s due. Jeanniey Walden recently shared a thoughtful post about the craft of writing headlines and titles that actually matter—ones that draw readers in with intention and clarity. She explored how a well-constructed headline...
by Ted Rubin | Mar 15, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Speed matters. In today’s digital environment, stories often travel faster than facts. A headline appears, a clip circulates, someone posts a screenshot, and within minutes people are forming opinions about what happened. Organizations have spent years trying to close...
