by Ted Rubin | Apr 18, 2016 | Featured, Marketing, Social Media/Marketing
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every...
by Ted Rubin | Sep 24, 2015 | Featured, Marketing, Social Media/Marketing
The mistakes I see being made by brands is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with...
by Ted Rubin | Jan 16, 2015 | Featured, Marketing, Social Media/Marketing
I say NO… it’s evolving. The social landscape continues to shift, and Twitter is no exception. However, it’s still one of my favorite social platforms for several reasons: It keeps me “in the know” with up to the minute news For “on the go” people like...
by Ted Rubin | Jan 5, 2015 | Featured, Marketing, Social Media/Marketing
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
by Ted Rubin | Jan 5, 2015 | Featured, Marketing, Social Media/Marketing
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
