I recently read a blog post by Margaret Molloy, CMO of Siegel+Gale about her favorite quotes on “simplicity,” and the first sentence resonated with me:
“At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh.”
I think that should be the mantra for any business, really—to create clear, fresh experiences for our customers—something so pure that it feels as delightful as plunging into a crystal clear pool on a hot day. If every organization focused on this, can you imagine the power it would create?
It’s funny that while we as humans crave simplicity, we also tend to get very busy making everything complicated. Why is that? What can we do to counter it? When I talk about #JustBeNice or #RonR, simplicity is the root. It’s the very core of true connection… yet it’s one of the hardest things to maintain.
Rhythm is another word that brings the feeling of simplicity to mind. It’s great when we experience it or watch it happen, but boy is it hard to keep up!
Stop worrying about what’s next, for a moment, and concentrate on defining what simplicity means to you… and how to make it part of your “Brand DNA.”
For simplicity I usually go with the principle “Less is more” which goes in line with “Simplicity is the ultimate sophistication.”, which I found in Margaret Molloy’s list
Yes indeed Anders… perfectly stated. Make it a great week 🙂
A very important point. I’ve noticed that giving a definition of simplicity is not simple at all. And yes, the dest marketing is the one which doesn’t make visitors think too much. We should try to work on the level of instincts.
Enjoyed this article. I’ve been interested in simplicity in daily living for a couple years. I’ve found that when I simplify my life it leaves me with feelings of calm and control instead of anxiety and feeling controlled by the chaos and clutter. It’s a new idea to think of creating a brand experience that embodies simplicity. Now I have a new motivation for the content I create for work: “remarkably clear and unexpectedly fresh.”
Thanks for sharing!
Love this take Teri, something I am trying to employ as well. Love the “calm and control” instead of Anxiety and feeling controlled.”
Thanks, Ted. I think we can all benefit from more purposed simplicity in our lives, whether personal or business.