Adam Cohen (@dadarocks) & Ted Rubin discuss ROI and ROR at BlogWorldExpo (Video)

Adam Cohen and Ted Rubin discuss ROI and ROR

Director of Marketing and Social Media at J&R Jr. and CEO of Adam Cohen and Collective Bias Chief Social Marketing Officer Ted Rubin sit down to discuss ROI and ROR in the SocialChorus lounge at BlogWorld.


Video via @SocialChorus / @MelMurphyTweets and @blogworldexpo



Post Author
Ted Rubin


1 Comment
  1. posted by
    Ted Rubin
    Jan 18, 2014 Reply

    ROI is always the end game, it is not ROR vs ROI, but how ROR (#RonR) enhances ROI and leads to ROI via the Trust, Loyalty, and Advocacy that will be the result of building those relationships.

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