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Provide Content That Serves You AND Them…

In addition to social training, grooming social advocates within your company also requires that they have access to content. Naturally, you’ll be publishing content that’s brand related for them to share. However, don’t make it a one-way street. Also publish (or curate) content that helps your employees build their own personal brand, such as travel, […]

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Winning in Service Markets, Winning in Every Market…

Winning in Service Markets, winning in every market… is all about customer experience. Marketing/Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel experience Externally, you must create an OmniChannel culture Internally! Always remember that the only time you have 100% of your customers attention is when they are looking for Customer...

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STORY IS IMPORTANT…

STORY IS IMPORTANT… Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more followers/consumers to share more stories about more of the products they see, buy and use. Another thing […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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