by Ted Rubin | Jun 21, 2015 | Featured, Marketing, Social Media/Marketing
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
by Ted Rubin | Jun 19, 2015 | Featured, Marketing, Social Media/Marketing
When asked, my suggestion for the best Social Media tool is… the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
by Ted Rubin | Jun 16, 2015 | Featured, Marketing, Social Media/Marketing
The key to measuring social is understanding your Return on Relationship, ROR (#RonR), which I believe is measured through organic engagement, community management, sentiment monitoring and much more. It all comes down to one word: value. How do your social media...
by Ted Rubin | Jun 15, 2015 | Featured, Marketing, Social Media/Marketing
Justin Stenstrom: Ted Rubin, perhaps the most innovative and influential social media strategist in the world joins our show today! Ted is the CMO of Brand Innovators, he’s a leading social media marketer, and he’s a world-renowned keynote speaker. He...
by Ted Rubin | Jun 10, 2015 | Featured, Marketing, Social Media/Marketing, Video
Published on Jan 8, 2015 Relationship Marketing: How to Achieve Return On Relationship w/ Ted Rubin
by Ted Rubin | Jun 1, 2015 | Featured, Marketing, Social Media/Marketing
What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll give you one word: trust. It’s not something you can buy with advertising dollars. It has to be earned through the actions of the...