Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing, operational and employee channels, and strategically managed from a 360-degree perspective.
Easy for us, as Advisors/”Thought Leaders”/Speakers, to say I guess… so in my eyes the true value add opportunity here is working with companies to enable this to happen sooner rather than later.
I’d agree with you there, Ted. That’s usually step one in on-boarding any of my new social media clients — helping them understand that social media was not intended to be one giant commercial. Great post!
Thanks for sharing Brent… so important.