Social Media/Marketing

Shoppers as Advocate Influencers

Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers because something about their experience with a brand influenced them first… and they […]

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How the In-Store Experience is Evolving, Thanks to Mobile

If you have been shopping at a Banana Republic Factory store in the past year, you may have noticed something new. Banana Republic is working with “flok,” a third-party customer experience platform, to deliver a more tech-friendly shopping experience for loyal customers. The details are mostly familiar – rewards for repeat customers, product recommendations, a […]

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#JustBeNice Isn’t Always Easy

Just be nice. When you’re working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It’s pretty easy to be nice when the sun is shining, you’re in a good mood, and you’re surrounded by people whose company you enjoy. But being nice can be hard work when […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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