Social Media/Marketing

The Marketing Superpower

“For me the marketing superpower, the most important skill that makes you a great marketer, social or otherwise, is all about Looking People in the Eye Digitally… truly doing your best to connect, be responsive, and care. The ability to go into the “social” homes of consumers and prospects, see and hear what they are talking […]

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How Marketers Are Tackling Social Media In 2016: An Interview With Ted Rubin ~via @Workfront_Inc

How are marketers adapting to changes and challenges in social media in 2016? Why are some teams succeeding in responding to customer needs on social media while others fail? Last week, Marcus Varner and Scott Duehlmeier from the Workfront Corporate Marketing team sat down with social marketing strategist Ted Rubin in Salt Lake City to […]

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Take Advantage of the Social Time Lag…

One of the advantages of social over face-to-face interaction is that it can take some of the inherent nervousness out of the listening process. Digital conversations allow for the type of measured, detailed responses that are rarely possible in a face-to-face setting. We’ve all been there at one time or another. You have an important […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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