Social Media/Marketing

Anger and Influence… Not Good Bedfellows

You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule us. Negativity (and anger in particular) is not only an emotional state of being—it’s a destructive psychological force that colors everything […]

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Embracing Social: Interview with Social Strategist Ted Rubin ~via @savage_int

Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for embracing Social Media Marketing. Evangelizing the term ROR – Return on Relationship  – since 2009, […]

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Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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