Return on Relationship™: The New Measure of Success

ReturnOnRelationship.com

Social media is quickly becoming a way of life… and a way of business as more and more companies are realizing they need to integrate social media into their marketing strategies.  We can’t, however, expect to do “business as usual” and succeed in building an eager audience around our brands.

If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship™.

–Return on Relationship™… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.

Most measurements and empowerment stats that are used with regard to relationships (i.e. number of Facebook fans, Twitter followers, retweets, site visits, video views, positive ratings and vibrant communities) are not financial assets, but that doesn’t mean they are worthless.  Instead, these are leading indicators that a brand is doing something that is creating value that will be with you for the long term and will drive ROI if developed and used effectively.

So how do you build and strengthen relationships with your audience (as a whole, and as individuals) to increase your ROR?

1. Listen

If you want to be heard above the growing social media “noise,” you need to first listen to your consumers so when you do speak, you get it right.  What are they saying, what are they feeling, what are their pain points, what solutions do they need?

2. Make it be about THEM

First think about and first address what matters most to your audience.  Give them a platform to show you what they need, want, are interested in, and expect.  Whatever matters most to them should become what matters most to you!  We marketers like to think that social media is primarily a set of tools for our marketing purposes, but in reality, social media is also a strong set of tools our consumers use to share and influence opinion about our brand.   Our consumers now have “the channel of me.” Consumers’ opinions now create the “reality” of the brand — if enough consumers say negative things about your brand, your brand loses its credibility, and (thankfully) vice versa.

3. Ask “How can I serve you?”

Taking the “ME” mentality one step further, when we are advertising instead of building relationships, we are focused on what our consumers can give us instead of how we can best serve them.

Your consumers will recognize in a heartbeat if you are simply trying to get something from them – and they will not stick around.  It’s not that you aren’t allowed to want anything from your consumers, it’s that there must be a give to go along with every take.   If you truly want to make an impact, aim to always put more energy and attention in your “give” column than in your “take” column.  It will pay off.

4. Aim for Ongoing Engagement

Building relationships is about starting meaningful dialogue and taking the time to thoughtfully and genuinely engage in ongoing conversation.  Relationships focus on getting to know your consumer and giving them reasons to stay engaged — not just getting them to react. This needs to be all the time… not simply campaign or initiative based. That is the biggest mistake being made today by marketers and brands… with consumers, and especially with influencers.

5. Know the People in Your Audience

 

Short and simple:  if you are only focused on the money, you risk completely overlooking the people.  Don’t make that mistake!  If you don’t know who your people are, you might as well toss your marketing money down the drain.

Relationships ARE the new currency – honor them, invest in them, and start measuring your ROR!

ReturnOnRelationship.com

Originally posted at Content to Commerce

 

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Ted Rubin

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191 Comments
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    […] your brand. They are now in varying stages of customers, clients, and raving fans. This is where Return On Relationship happens. (Thanks to Ted Rubin for ROR […]

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    […] use through all aspects of your organization:  it gives you clearer ways to measure your ROI (and ROR!)… and the more useful and accurate measurements you can provide to the C-suite, the more willing […]

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    […] which will complement and enhance the existing divisions focusing on interaction, engagement and ROR, while utilizing the unique power of Social Fabric in new and innovative ways.  Stay tuned for […]

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    […] users seek to have brands who are genuinely engaged with them and seek a their end on the Return on Relationship – I feel that for companies to truly maximize their own ROI is by 1) Keeping their social […]

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    […] Relationships matter (#RonR). Building trust matters. Being genuine matters. We’re dealing with real people; and as people we all want to be heard. And we want to connect with real people. The whole saying that “Nothing to lose, but everything to gain”? Not true in this regards. In reality, it’s “Opportunity cost lost; but everything to gain.” Try Twitter out. You may be surprised! […]

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  63. posted by
    Don Peppers (@DonPeppers)
    Jul 10, 2012 Reply

    Interesting idea, Ted. The truth is, customers are the primary “raw material” in every business’s process for earning a profit. And if we don’t know what our Return on Customer is – that would be like now knowing how much your ROI is on an investment.
    Martha Rogers and I wrote a book about it, proposing a serious financial metric, Return on Customer, in 2005. ROC is the profit you make on a customer during a financial period, plus the increase in that customer’s lifetime value during the same period, all divided by the original lifetime value.
    Do the math, you’ll find that this is the same financial quantity as Total Shareholder Return, when applied to the entire customer-and-prospect base. See: http://www.returnoncustomer.com/

    • posted by
      Ted Rubin
      Jul 10, 2012 Reply

      Thanks for reading, and for the input Don. Really appreciate. I have been a fan for many years since being introduced to your book “The One To One Future” in 1997 by Seth Godin, when I worked with him at his start-up Yoyodyne. I have two copies on my shelf. Your metric is great and directly related to ROI, if not the true ROI itself. My premise is a bit more broad and goes beyond strict financial metrics. Please fel free to reach out anytime. I just followed you on Twitter and RT’d the the following… ~via @TedRubin… YES! ‪#RonR‬ RT @DonPeppers: Only a psychopath would consider friends to be valuable only in financial terms. ‪#extremetrust‬

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    • posted by
      Ted Rubin
      Aug 21, 2012 Reply

      Translated to the best of my ability… As Ted Rubin said in its blog: “social media is becoming a way of life” (this is supporting the hours you spend the day users of some social networks, already above the consumption of TV in Spain).

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    Book: Return on Relationships #RoR | Minnesota Girl in LA
    Jan 21, 2013 Reply

    […] leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on […]

  80. posted by
    Next Book On My List: Return On Relationships #RoR | Organized Island
    Jan 21, 2013 Reply

    […] Ted Rubin is the Chief Social Marketing Officer of Collective Bias  a Social Shopper Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. […]

  81. posted by
    Book Preview: Return On Relationship Ravings By Rae
    Jan 23, 2013 Reply

    […] Ted Rubin is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. […]

  82. posted by
    Book Preview: Return on Relationship – Fabulous Finds by Tiffany
    Jan 23, 2013 Reply

    […] I am also a proud member of Social Fabric, a division of CollectiveBias where Ted Rubin is the Chief Marketing Officer. Ted is a leading social marketing strategist and in March 2009 started using and evangelizing the term #RonR, Return on Relationship™. […]

  83. posted by
    Return On Relationship by Ted Rubin and Kathryn Rose #RonR | The Home and Garden Cafe
    Jan 24, 2013 Reply

    […] Ted Rubin is the Chief Social Marketing Officer of CollectiveBias a Social Shopper Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. […]

  84. posted by
    ROR (#RonR), Return on Relationship™… what is that? |
    Jan 27, 2013 Reply
  85. posted by
    Business Growth and the Art of Building Relationships | Switch and Shift
    Feb 12, 2013 Reply

    […] Rubin and Rose offer in Return on Relationship are solutions managers can implement to move beyond fear of social when engaging customers. To […]

  86. posted by
    Thoughts From Ted Rubin: “Face It… There Is No Privacy Anymore, So Embrace Accessibility” | SoFabCon
    Feb 28, 2013 Reply

    […] Ted Rubin is the Chief Social Marketing Officer of Collective Bias  a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. […]

  87. posted by
    ROR & How SMB’s Can Benefit | Social Jumpstart
    Mar 17, 2013 Reply

    […] is also the title of a refreshing concept and a terrific new book from Ted Rubin and Kathryn […]

  88. posted by
    Business Growth And The Return On Relationship
    Apr 1, 2013 Reply

    […] Rubin and Rose offer in Return on Relationship are solutions managers can implement to move beyond fear of social when engaging customers. To […]

  89. posted by
    Ted Rubin. A brother from another mother.
    Apr 8, 2013 Reply

    […] Ted Rubin is the Chief Social Marketing Officer of Collective Bias  a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. […]

  90. posted by
    Social Media is so noisy it’s quiet | The Marketing Blog of Clayman Marketing Communications
    Apr 10, 2013 Reply

    […] noise. It is advised that you create “awesome content.” It is advised that you focus on relationships. In my own personal experience, however, the “noise” is not really the issue in the […]

  91. posted by
    Return on Relationship: Connecting the Dots in Social Media ROI | Oh So Social
    Apr 10, 2013 Reply

    […] “the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing” (tedrubin.com). […]

  92. posted by
    Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success – PSFK
    Apr 16, 2013 Reply

    […] change the way they measure ROI, they’re also seeing the rise of ROR – or the focus on Return on Relationship. ROR balances ROI, as starting a relationship with an influencer make take time to build and meet […]

  93. posted by
    CHICAS: Meet Ted Rubin | Vanessa Coppes
    Apr 20, 2013 Reply

    […] Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and has one of the deepest networks of any marketer in the social arena. ROR is the basis of his philosophy…It’s All About Relationships! […]

  94. posted by
    PSFK: Contextual Analysis Of Influencers Is Key To Marketing Success – SNID Master in Social Networks Influence Design
    Apr 27, 2013 Reply

    […] change the way they measure ROI, they’re also seeing the rise of ROR – or the focus on Return on Relationship. ROR balances ROI, as starting a relationship with an influencer make take time to build and meet […]

  95. posted by
    Contextual Analysis of Influence Is Key To Marketing Success | #Discussing#Discussing
    May 6, 2013 Reply

    […] marketers change the way they measure ROI, they’re also seeing the rise of ROR – or the focus onReturn on Relationship. ROR balances ROI, as starting a relationship with an influencer make take time to build and meet […]

  96. posted by
    Macala Wright: Contextual Analysis of Influencers is Key to Marketing Success – Influencer Marketing Review
    May 10, 2013 Reply

    […] marketers change the way they measure ROI, they’re also seeing the rise of ROR – or the focus onReturn on Relationship. ROR balances ROI, as starting a relationship with an influencer make take time to build and meet […]

  97. posted by
    Real-time marketing or right-time marketing? | Successful Workplace
    May 14, 2013 Reply

    […] Rosen’s recommendations are designed to help marketers move beyond the traditional loyalty program/offers model, to a relationship-based, mutually rewarding customer loyalty marketing solution. So use the all-important data, but remember the value in the data is in deepening the relationship connection. […]

  98. posted by
    You’re Working Too Hard
    Jun 25, 2013 Reply

    […] Return on Relationship [R.O.R]: The New Measure of Success by Ted Rubin […]

  99. posted by
    Return on Relationships in Real Estate « Quantum Leads Quantum Leads
    Sep 3, 2013 Reply

    […] Source: Ted Rubin […]

  100. posted by
    20 Important Twitter Goals and Objectives for Business | Collective Bias Blog
    Sep 12, 2013 Reply

    […] Return on Relationship™… simply put the value that is accrued by a person or brand due to nurturing a relationship. […]

  101. posted by
    Technology is Changing, but Don’t Panic—People are Still People! | Collective Bias Blog
    Sep 12, 2013 Reply

    […] use of social media, and the “Return on Relationship™” it affords, is a two-way street. By listening more and broadcasting less, by engaging in […]

  102. posted by
    Measuring Social Engagement…My Two Cents | Collective Bias Blog
    Sep 12, 2013 Reply

    […] to a brand. They build relationships, create an emotional connection and therefore lead to Return on Relationship™… simply put, the value that is accrued by a person or brand due to nurturing a relationship. ROI […]

  103. posted by
    Q&A: How to drive measurable ROI from social media NOW | Collective Bias Blog
    Sep 12, 2013 Reply

    […] benefit is the building of powerful relationships, and the ROI there is relationship commerce, or ROR (Return on Relationship). Listening allows for action and action can be […]

  104. posted by
    Permission Marketing: Why Brands Should Be(a)ware! | Collective Bias Blog
    Sep 12, 2013 Reply

    […] And the result?  You get and keep your consumers’ permission to continue and build your relationship with them.   In other words, permission is your ROR (Return on Relationship™). […]

  105. posted by
    Customer Loyalty Management via the Customer Service Silo | CUSTOMER LOYALTY SOLUTIONS                                    (609)277-3069
    Oct 3, 2013 Reply

    […] Nobody listens and hears more, if they are doing their job correctly, than your customer service department. Make them a key cog in your approach to social marketing, customer loyalty management, and Return on Relationship. […]

  106. posted by
    Return on Investment or Return on Relationship | Tom Swiac
    Oct 5, 2013 Reply
  107. posted by
    Customer Loyalty Management via the Customer Service Silo | Ted Rubin
    Oct 7, 2013 Reply

    […] Nobody listens and hears more, if they are doing their job correctly, than your customer service department. Make them a key cog in your approach to social marketing, customer loyalty management, and Return on Relationship. […]

  108. posted by
    Provocative Transparency | Road To TED
    Oct 24, 2013 Reply

    […] Ted Rubin’s Return on Relationships book comes up in the post interview. I share a story of RonR with a direct ROI from just being nice. […]

  109. posted by
    Giuseppe
    Nov 6, 2013 Reply

    Investing in Social Media is very useful but it’s not the only thing to do when designing your prospecting plan. Social Media investment is more about marketing than selling.

    A seller doesn’t have the time to stop in front of his social audience and reply to Facebook friends or followers on Twitter or whatever.

    This concept is very important and should be widespread because a lot of selling and marketing guru are boosting Social Media as the one and only future for prospecting.

    This is not true when thinking about people that have to go out there and make sales and that should consider this kind of prospecting as their only source of new leads.

    • posted by
      Ted Rubin
      Nov 6, 2013 Reply

      Thanks for the input Giuseppe. Not sure which “gurus” you are listening to, but you may want to start listening to those who understand this all works together. Do not think you saw that advice on my blog 🙂

  110. posted by
    İlişkilerin Getirisi (Return On Relationship) | Huseyin Sayin
    Nov 17, 2013 Reply

    […] Bu konuda daha detaylı bilgi edinmek için Ted Rubin ve Kathryn Rose’un kaleme aldığı Return On Realitonship kitabı mutlak […]

  111. posted by
    Social Is The Handshake Of Our Generation | Call The Marketing Guy
    Jan 22, 2014 Reply

    […] Ted also talks about Return On Relationship. […]

  112. posted by
    If We’re Adding To The Noise, Facebook Will Turn Off Organic Reach. | Adding To The Noise
    Feb 7, 2014 Reply

    […] Rubin calls this a real Return on Relationship. Fight quantity (clutter & filters) with quality (content & engagement). With every post, […]

  113. posted by
    Forrester: Facebook and Twitter Do Almost Nothing for Sales | Adding To The Noise
    Feb 12, 2014 Reply

    […] For more on this check out Ted Rubin’s Return on Relationship. http://tedrubin.com/return-on-relationship-the-new-measure-of-success/ […]

  114. posted by
    Karen’s PR & Social Media Blog » How to integrate Ted Rubin’s #RonR concept for professors & into social media classes
    Feb 16, 2014 Reply

    […] it all comes down to relationships when it comes to social media. I have been inspired to see what Ted Rubin has said regarding this issue and I think it rings true for sure. He was the professional who […]

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    • posted by
      Ted Rubin
      Feb 24, 2014 Reply

      Of course 🙂

  116. posted by
    Connected? Social Media for Landscape Companies | Salespeople-On-Demand
    Feb 24, 2014 Reply

    […] *Ted Rubin: ROR: The New Measure of Success http://tedrubin.com/return-on-relationship-the-new-measure-of-success/ […]

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  118. posted by
    SXSW… So Much to Do, So Little Time | Ted Rubin
    Mar 11, 2014 Reply

    […] So go, have fun, meet, greet, listen, and learn. But, make sure to be the one who follows-up… stand out, jump a big step in front of the rest, and start earning Return on Relationship™. […]

  119. posted by
    ROR: Return On Relationship – VideoGenie – VideoGenie
    Mar 11, 2014 Reply

    […] So how do you build and strengthen relationships with your audience to increase your ROR? Ted Rubin, leading social marketing strategist and author of the book, “Return on Relationship,” offers a few tips from his blog: […]

  120. posted by
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    Mar 14, 2014 Reply

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  121. posted by
    Return on Relationship: How Business Should Be Done! #RonR – A Little Bite Of Life
    Mar 17, 2014 Reply

    […] is a leading social marketing strategist, and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.   According to Social Media Marketing Magazine, Ted is the most followed […]

  122. posted by
    My Public Relations Manifesto – A Little Bite Of Life
    Mar 17, 2014 Reply

    […] I drink cocktails on vacation. It is about the relationship, just as the marketing God, Ted Rubin, dictates. I work with companies I respect, and who respect me and my readers.   I work with the […]

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      Mar 21, 2014 Reply

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    Apr 4, 2014 Reply

    […] he was the prime example on how fast a follow-up can be done. I highly recommend reading his book, Return on Relationship, it is a great read and it further emphasized to me the true importance of meeting […]

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  127. posted by
    Now it's time to TAX your marketing mindset – SCN Encourager 4/15/2014 | The Encourager
    Apr 15, 2014 Reply

    […] A number of new approaches and measurable strategies are offered in his book Return on Relationship. […]

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  129. posted by
    Twitter Basics… In My Humble Opinion | Collective Bias Blog
    Jun 18, 2014 Reply

    […] relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship™. If you are not engaging in your field of expertise on Twitter someone else is, so the first issue […]

  130. posted by
    Relationship Killers: Four of the WORST Mistakes Brands Make in Social Media | Collective Bias Blog
    Jun 18, 2014 Reply

    […] What other “relationship killers” have you come across when dealing with brands online, and how do you think they could be avoided? Conversely, which brands have you noticed that are “getting it right” in social media when it comes to Return on Relationship™? […]

  131. posted by
    Measure what matters!
    Jul 7, 2014 Reply

    […] Return on Relationship: Ted Rubin […]

  132. posted by
    Now it's time to TAX your marketing mindset – SCN Encourager 4/15/2014 | School Communicators Network
    Aug 5, 2014 Reply

    […] A number of new approaches and measurable strategies are offered in his book Return on Relationship. […]

  133. posted by
    When Does Social Media Become Stagnant Media? | Social Media DDS
    Sep 15, 2014 Reply

    […] the potential for engaging with your audience. Ted Rubin reminds us that social media is about the “Return on Relationship”  it is about listening, making it about your audience, asking how you can help and then […]

  134. posted by
    The Use of Various Social Media Channels | Times-Union Media
    Sep 23, 2014 Reply

    […] on Investment – but now, there’s such a thing as ROR – Return on Relationship – which, according to its creator Ted Rubin, is “the value (both perceived and real) that will accrue over time through loyalty, […]

  135. posted by
    Why You Should Stop Tying Yourself in Knots Over ROI, and Start Thinking ROR | Internet Online
    Oct 15, 2014 Reply

    […] March 2009, Ted Rubin, author and acting CMO of Brand Innovators, started using the term Return on Relationship. He argues that instead of asking, “what’s the ROI of social?”, we should be asking, […]

  136. posted by
    What You Are Doing Wrong With Your Content Machine. | Christine Kavahei Brewer
    Oct 16, 2014 Reply

    […] these days are built on relationships. Your clients are turning to your employees for advice and help. By having a strong personal brand […]

  137. posted by
    Twitter Basics… In My Humble Opinion » Collective Bias »
    Oct 22, 2014 Reply

    […] relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship™. If you are not engaging in your field of expertise on Twitter someone else is, so the first issue […]

  138. posted by
    Brad Lieberman – Are You Thinking of Your Return on Relationship? (ROR)
    Oct 26, 2014 Reply

    […] Social Marketing Strategist, Author and acting CMO of Brand Innovators, started using the term Return on Relationship. He argues that instead of asking, “what’s the ROI of social?”, we should be asking, […]

  139. posted by
    Help Me Help You – My FIRE Point
    Nov 22, 2014 Reply

    […] get, when we give, can be more valuable than any other step we take in our pursuit of excellence.  According to Ted Rubin, ROR is the new measure of success and I agree with him whole […]

  140. posted by
    10 Lessons I've Learned From Working in Social Media
    Dec 11, 2014 Reply

    […] of my all-time favorite social media/marketing experts is Ted Rubin. I’ve blogged about him before, but I buy in 100% to his #RonR philosophy. Or ‘Return […]

  141. posted by
    Customer Loyalty Management via the Customer Service Silo | THE SOCIAL CMO Blog
    Dec 20, 2014 Reply

    […] Nobody listens and hears more, if they are doing their job correctly, than your customer service department. Make them a key cog in your approach to social marketing, customer loyalty management, and Return on Relationship. […]

  142. posted by
    10 Things I’ve Learned From Working In Social Media For A Year – Lauren Jade Lately
    Dec 24, 2014 Reply

    […] of my all-time favorite social media/marketing experts is Ted Rubin. I’ve blogged about him before, but I buy in 100% to his #RonR philosophy. Or ‘Return […]

  143. posted by
    Permission Marketing: Why Brands Should Be(a)ware!
    Dec 30, 2014 Reply

    […] And the result?  You get and keep your consumers’ permission to continue and build your relationship with them.   In other words, permission is your ROR (Return on Relationship™). […]

  144. posted by
    Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite | Ted Rubin, Professional #KeynoteSpeaker, #RonR
    Jan 5, 2015 Reply

    […] Strategist, Author and acting CMO of Brand Innovators, started using and evangelizing the term Return on Relationship. He argues that instead of asking, “what’s the ROI of social?”, we should be asking, […]

  145. posted by
    Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite –
    Jan 6, 2015 Reply

    […] Strategist, Author and acting CMO of Brand Innovators, started using and evangelizing the term Return on Relationship. He argues that instead of asking, “what’s the ROI of social?”, we should be […]

  146. posted by
    Networking is A Good Investment : Interview with Ted Rubin | JC Giraldo
    Jan 6, 2015 Reply

    […] to move beyond simple sales and marketing and realize that relationships are the new currency and Return on Relationship™, will enhance all your personal and business efforts. Return on Relationship… simply put the […]

  147. posted by
    Top 25 Social Media Influencers You Should Follow | Social Media Consultants | South Carolina | Roanoke, VA | The Social BUZZ Lab
    Jan 16, 2015 Reply

    […] Ted Rubin – Ted is a leading social marketing strategist, speaker and created the concept ROR: Return on Relationship. […]

  148. posted by
    5 Ways Companies Can be H2H [Human] on Social – Bad Rhino Rumblings
    Jan 19, 2015 Reply

    […] Rubin, co-author of Return on Relationship, along with Kathyrn Rose, knows about the importance of relationship between the business and the […]

  149. posted by
    Social Media 101: Twitter Tip For Increasing Social Influence | CommunIT
    Jan 20, 2015 Reply

    […] content you’ve shared. So, don’t be shy, following a person back could provide a bigger “Return on Relationship” than you […]

  150. posted by
    Twitter Basics in My Humble Opinion – Collective Bias
    Jan 22, 2015 Reply

    […] relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship™. If you are not engaging in your field of expertise on Twitter someone else is, so the first issue […]

  151. posted by
    Worst Social Media Mistakes Brands Make – Collective Bias
    Jan 22, 2015 Reply

    […] What other “relationship killers” have you come across when dealing with brands online, and how do you think they could be avoided? Conversely, which brands have you noticed that are “getting it right” in social media when it comes to Return on Relationship™? […]

  152. posted by
    How Social Do You Want To Be?
    Feb 6, 2015 Reply

    […] Think about the way churches are grown. Pastors, and pastoral staff, work very hard to get out into the community. They visit hospitals and shake hands with members of their church as they arrive and leave services. They learn people’s names, where they come from, who they’re related to…they show they care first. This is what social media can do for you, if you’ll just take a little time and remember the people. Think of it in terms of the Return On Relationship…. […]

  153. posted by
    If You’re Simply Adding To The Noise, Facebook Will Now Turn Off Your Organic Reach | Post Control Marketing
    Feb 9, 2015 Reply

    […] Rubin calls this a real Return on Relationship. Fight quantity (clutter & filters) with quality (content & engagement). With every post, […]

  154. posted by
    Stop Tying Yourself in Knots Over ROI, and Start Thinking ROR – Hootsuite Social Media Management
    Feb 20, 2015 Reply

    […] Strategist, Author and acting CMO of Brand Innovators, started using and evangelizing the term Return on Relationship. He argues that instead of asking, “what’s the ROI of social?”, we should be asking, […]

  155. posted by
    How Much Time Should You Spend on Social Media? | Key Branding Labs
    Mar 2, 2015 Reply

    […] perspective, start thinking “return on relationship”, instead of return on investment, because at its core, social media is an avenue to relationships […]

  156. posted by
    #TChat Recap: #DiceInnovate Relationships Win In Tech Recruiting – TalentCulture
    Mar 19, 2015 Reply

    […] “time-consuming” but the ROI will amaze you. It’s all about what Ted Rubin calls “Return on Relationship”: the value a company or brand gains by nurturing […]

  157. posted by
    Why Genuine Leadership Leads to Happier Employees – gThankYou! | Celebrating Work
    Jun 10, 2015 Reply

    […] guest Ted Rubin, leading social media strategist and co-author of “Return on Relationship,” says the advice in Dale Carnegie’s groundbreaking book, “How to Win Friends and […]

  158. posted by
    How Social Do You Want To Be? |
    Jun 18, 2015 Reply

    […] Think about the way churches are grown. Pastors, and pastoral staff, work very hard to get out into the community. They visit hospitals and shake hands with members of their church as they arrive and leave services. They learn people’s names, where they come from, who they’re related to…they show they care first. This is what social media can do for you, if you’ll just take a little time and remember the people. Think of it in terms of the Return On Relationship…. […]

  159. posted by
    3 To-Do’s for a Social Translator | katarina-andersson.com
    Jun 26, 2015 Reply

    […] book as a must read for to better understand how to build relationships on and off social media. Ted Rubin has developed the concept RoR (Return on Relationship, the hashtag being #RonR), and stresses that […]

  160. posted by
    Strategies for Creating Engaging Social Content: PCC Luncheon
    Jul 17, 2015 Reply

    […] While the ROI is important, social media can also be used to create a strong ROR (Return on Relationship). […]

  161. posted by
    Ted Rubin on How to Look People in the Eye Digitally and Stories about Seth Godin | Yours Productly
    Aug 20, 2015 Reply

    […] number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye […]

  162. posted by
    yoursproductly – Ted Rubin on How to Look People in the Eye Digitally and Stories about Seth Godin
    Sep 2, 2015 Reply

    […] number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye […]

  163. posted by
    Twitter Basics… Updated | Ted Rubin, Professional #KeynoteSpeaker, #RonR
    Sep 24, 2015 Reply

    […] on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship™. If you are not engaging in your field of expertise on Twitter, using hashtags and active […]

  164. posted by
    Social Media Strategies: Return on Relationship
    Sep 30, 2015 Reply

    […] on Relationship, ROR, #RonR, is the basis of his philosophy. His book, Return on Relationship was released January 2013 and How To Look People in the Eye Digitally was released this year. […]

  165. posted by
    #SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution | ClickZ UK
    Oct 12, 2015 Reply

    […] One example of a successful marketer with this mindset is Ted Rubin, known for his “return on relationship” approach or #RonR, which he applied to Collective Bias, an agency that co-builds with consumers, or participants, as Middleton calls them. Earlier this year, Rubin published a book called Return on Relationship: The New Measure for Success. […]

  166. posted by
    4 Terms of Engagement | Michele Jennae
    Oct 13, 2015 Reply

    […] your brand. They are now in varying stages of customers, clients, and raving fans. This is where Return On Relationship happens. (Thanks to Ted Rubin for #ROnR […]

  167. posted by
    ¿Cuál es el #ROI de la lealtad y la confianza? | Atomica Consulting Team
    Nov 13, 2015 Reply

    […] Policía bueno y policía malo. Ese fue el rol que jugamos hace unos días con mi amigo y colega Leonardo Rodriguez en el taller de cálculo de ROI en campañas de marketing digital organizado por ManagerHub de Grupo Cerca.  Leo presentó varios métodos para calcular el retorno sobre la inversión publicitaria en medios digitales como una métrica dura (o post mortem como dice él, porque solo se obtiene después de que el caso ya es historia). Mi rol fue intentar inclinar la balanza para que los asistentes tuvieran oportunidad de evaluar una métrica blanda como lo es el Retorno sobre la Relación (Return on relationship o RonR como lo describe Ted Rubin). […]

  168. posted by
    Social Media Does Almost Nothing for B2B & B2C Sales? Look Again. | Keith A. Quesenberry
    Dec 27, 2015 Reply

    […] For more on this check out Ted Rubin’s Return on Relationship. […]

  169. posted by
    A CONVERSATION WITH: Social Media Strategist Ted Rubin ~via @LeadershipandMo | Ted Rubin, Professional #KeynoteSpeaker, #RonR
    Dec 28, 2015 Reply

    […] Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and has focused his career on not only developing brands, but also showing and teaching business’ and people about the importance and power of authentic connections. In 2009 Ted started using and evangelizing the term ROR (hashtag #RonR): Return on Relationship™… […]

  170. posted by
    Ted Rubin’s Social media insights, keynote speaker at Social Media Summit March 2016 | Irish hub
    Jan 3, 2016 Reply

    […] and in-depth interview with Ted Rubin leading social media strategist, initiator of the return on relationship concept. Ted will be the key note speaker at Ireland’s Social Media Summit, March 1st/2nd. […]

  171. posted by
    3 Ways Inbound Marketing Will Help Your Business Catapult in 2016 – The Black Wall Street 1921 Tulsa
    Jan 6, 2016 Reply

    […] Rubin, famous for his book Return on Relationship, is one of the most “real” people you can […]

  172. posted by
    3 Ways Inbound Marketing Will Save Your Business in 2016 – Hurpeyeahmie Concepts
    Jan 6, 2016 Reply

    […] Rubin, famous for his book Return on Relationship, is one of the most “real” people you can […]

  173. posted by
    Ted Rubin – Brother From Another Mother
    Jan 19, 2016 Reply

    […] social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably […]

  174. posted by
    Return on Relationship: The New Measure of Value | Remin Media
    Jan 21, 2016 Reply

    […] am going to tweak Ted’s 5 ways to Strengthen ROR online and apply them our work in the dental […]

  175. posted by
    Best Education and Research Resources from 2015 – Forix Mobile
    Feb 6, 2016 Reply

    […] Return on Relationship™: The New Measure of Success […]

  176. posted by
    Don’t Miss @SMSummitIRL March 1-2, Interview ~via @irish_technews #SMSummitIRL | Ted Rubin, Professional #KeynoteSpeaker, #RonR
    Feb 11, 2016 Reply

    […] and in-depth interview with Ted Rubin leading social media strategist, initiator of the return on relationship concept. Ted will be the key note speaker at Ireland’s Social Media Summit, March 1st/2nd. […]

  177. posted by
    Empathy and Social Media- #MindfulSocial with @TedRubin – Mindful Social Marketing
    Feb 24, 2016 Reply

    […] and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye […]

  178. posted by
    Is Facebook Where It’s At For Rare Diseases? | SirenSong
    Feb 25, 2016 Reply

    […] Ted Rubin, Facebook is an ideal social media channel to maximize a brand or organization’s Return on Relationship™ or […]

  179. posted by
    What Kills Creativity? This Video Explains the Biggest Mistake a Brand Can Make – BrandCrap
    Feb 26, 2016 Reply

    […] isn't the first time we've seen a fresh definition for returns on creative investments (Ted Rubin's "return on relationship"—or RoR—is probably among the most well-known. It's even trademarked!), partly […]

  180. posted by
    What Kills Creativity? This Video Explains the Biggest Mista
    Feb 26, 2016 Reply

    […] isn’t the first time we’ve seen a fresh definition for returns on creative investments (Ted Rubin’s “return on relationship”—or RoR—is probably among the most well-known. It’s even trademarked!), partly because […]

  181. posted by
    What Kills Creativity? This Video Explains the Biggest Mistake a Brand Can Make | Brandcheckr.
    Feb 26, 2016 Reply

    […] isn’t the first time we’ve seen a fresh definition for returns on creative investments (Ted Rubin’s “return on relationship”—or RoR—is probably among the most well-known. It’s even trademarked!), partly because […]

  182. posted by
    What Kills Creativity? This Video Explains the Biggest Mistake a Brand Can Make | Brand Talk
    Mar 18, 2016 Reply

    […] isn’t the first time we’ve seen a fresh definition for returns on creative investments (Ted Rubin’s “return on relationship”—or RoR—is probably among the most well-known. It’s even trademarked!), partly because […]

  183. posted by
    #SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution | ClickZ
    Apr 8, 2016 Reply

    […] One example of a successful marketer with this mindset is Ted Rubin, known for his “return on relationship” approach or #RonR, which he applied to Collective Bias, an agency that co-builds with consumers, or participants, as Middleton calls them. Earlier this year, Rubin published a book called Return on Relationship: The New Measure for Success. […]

  184. posted by
    How to challenge a client to think outside the box – The art of seo
    May 4, 2016 Reply

    […] network, meet new professionals, offer your advice and ask (later) for help (did you know about RoR, or return from […]

  185. posted by
    Strategy The Key to Modern Business Success – rebeccabweb
    Jun 29, 2016 Reply
  186. posted by
    Ted Rubin on Looking People in the Eye ~via @itsjessicann | Ted Rubin, Professional #KeynoteSpeaker, #RonR
    Jul 7, 2016 Reply

    […] and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye […]

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