Six Do’s and Don’ts for Promoting Your Blog and Using Social Media

Originally posted at Mamiverse.com

For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook or Twitter, the only feedback you get is the sound of chirping crickets?

Here are a few tips for using social media to grow your blog:

1.  Listen first: Throwing up a blog without first understanding your ideal audience is an exercise in frustration. You need to deeply understand your audience first. Take a look at what other successful bloggers are doing in your space. Technorati.com is a good place to look for top-performing blogs in your niche. Browse around and find one or two that appeal to you, and study them. What kinds of posts get the post engagement? What topics? How are they addressed? What kind of comments do they get and from whom? What social platforms does the blogger use for sharing the content? Also try Google BlogSearch (http://google.com/blogsearch) or Twitter Search (http://twitter.com/search) to search for topics to see what people are talking about.

Doing this kind of digging can help, because it gives you more of a sense of your audience, what they’re interested in and where they hang out on social channels. Write these characteristics down and use them to build your own ideal reader profile. This should include more than basic demographics. Are they young mothers? What kind of hobbies do they have? Where do they like to shop? What interests do they list on their social profiles? When you have a full reader profile in mind, you can better understand what drives that person so your topics will have a better chance of resonating with them.

2.  Do some commenting on blogs yourself: A good way to start to develop an audience is to comment on more established blogs in your niche—but only when you can add something meaningful to the conversation. Most blogging platforms will let you identify your website when you’re commenting. If someone finds your comment of value, they will often click through to your site to find out more. The trick here is not to get promotional (such as adding a self-serving link to your articles in the comment) or saying something meaningless, such as “great post!” Look at it as a way to add value to the blogger’s post without stepping on toes. Perhaps you could pose another question or offer a different spin on the topic. Make it a regular practice to seek out blogs to comment on. Reaching out to the blogger (if they’re not a direct competitor) and offering to “guest blog” can be a way of getting in front of larger audiences as well.

3.  Are you using the right social channels?  After doing your due diligence with listening, you should be able to pinpoint where your audience hangs out in social circles. Don’t waste your time on channels that don’t appeal to your audience. For instance, if your audience is the C-suite executives, they might prefer to spend their time on LinkedIn rather than Facebook. If your target audience is foodies, Pinterest might be their preferred social platform. Concentrate your efforts where they will bear the most fruit. However, even if you have only one or two active social profiles, always provide a variety of social sharing options on your blog posts to make it super-easy for people to share your content.

4. Use an editorial calendar to plan your blog and social posts: Having a written editorial plan and plotting it to a calendar makes it easier to stay on track and measure your progress. It also helps you see at a glance the relationship between your blog content and your social platforms, so you can plan your posting strategy more efficiently.

5. People hate to be “sold” on social: Don’t fall into the trap of endlessly talking about yourself and your product on social channels. Remember that people come to social channels to relax, have fun, hang with their friends, etc. Beginning a post or an update with “Read my Blog” or “New Blog Post” can be a turnoff. What is it about your post that would be intriguing to the reader? Talk about that idea instead, and mix in a good amount of sharing other people’s content, too. Your ratio of self promotion to other types of posts should be low (not more than 10-20%).

6.  Use social with an eye on building relationship: When people find you on social channels they’ll naturally want to know more about you, so make links to your blog/website easy to find. Make it easy to know who you are, what your full name is, and personal things about you. Readers and followers will relate the most when they can easily access such information… and it will make you easily accessible to brands and potential partners.

Remember that social media isn’t a blast medium—it’s a conversation medium. When planning your posting strategy, always be thinking of ways to help your reader get something done, make their life easier or just enjoy every moment. Be a good networker online. When people comment on a post, always “like” the comment and answer back promptly. Take a look at their profiles and tag them or use their name when you respond. Use it as an opportunity to extend the conversation by asking questions and being friendly—just as you would in face-to-face networking situations.

Using social media can definitely help you get the word out about your blog if you use it correctly, and it all boils down to just three things: listening, planning, and concentrating on relationships. Keep these things in mind and you’ll soon get better at writing blog posts that prompt response, encourage sharing on social channels and keep your audience coming back for more!

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Comments

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Post Author
Ted Rubin

Comments

25 Comments
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    Jan 26, 2013 Reply

    Wow, this post is good, my younger sister is analyzing these things, so I am going to inform her.

  2. posted by
    Bradley
    Mar 7, 2013 Reply

    Mr. Rubin, very insightful and very helpful. Thank you for the knowledge!

    • posted by
      Ted Rubin
      Mar 8, 2013 Reply

      My pleasure Bradley. Thanks for your kind words.

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  4. posted by
    kishore
    Oct 27, 2013 Reply

    Thanks for your valuable suggestion. Can you please help me by providing some information about building traffic fast for my blog. By the way I have owned a new blog which is based on android. It provides free android paid apps,games,launchers,widgets and lots more.

    • posted by
      Ted Rubin
      Oct 29, 2013 Reply

      No shortcuts to build traffic fast. Work hard, provide value, syndicate in many places, and have patience.

  5. posted by
    Narender
    Dec 18, 2013 Reply

    Using right Social Media Network is vital to reach the right audience and in specific niches, blog comment may be preferred too.

    • posted by
      Ted Rubin
      Dec 18, 2013 Reply

      Absolutley Narender. Thanks for the input.

  6. posted by
    Daisy N
    Dec 27, 2013 Reply

    Hello Ted,
    I love blog commenting and I prefer to do that myself for my networks. But I’d be great if I can have your thoughts about the good number of comments.. I mean is there any risks in the eyes of search engines if we have a high number of comments even if it’s done naturally?

    • posted by
      Ted Rubin
      Dec 27, 2013 Reply

      Hey Daisy. Blog commenting is great and a high number of comments is a good thing 🙂

  7. posted by
    Harsh
    Mar 19, 2014 Reply

    Thanks for the post Great article the information published here will be very useful. anyway thanks again. Great work 😀

    • posted by
      Ted Rubin
      Mar 21, 2014 Reply

      Pleasure Harsh… so glad you find it worthwhile.

  8. posted by
    Promoting a Blog Through Social Media is Like Making Friends on the Playground | The MMJ Post
    Mar 26, 2014 Reply

    […] Ted Rubin […]

  9. posted by
    TalentAttach | Why Lady Gaga is the Best Social Recruiter
    Mar 31, 2014 Reply

    […] Promote your blog via Social Media […]

  10. posted by
    Richard Johnson
    Mar 31, 2015 Reply

    There is a good way to mingle in your social community is by having a Meetup, either virtual or real. Virtual Meetups can be organized using Google Hangouts and Twitter Chat.

  11. posted by
    Bruce
    Apr 17, 2015 Reply

    Ted,
    I have two questions
    1. Should we set aside some money for marketing? or is free marketing enough to get visitors?
    2. My blog has around 1500 hits per month, and I have tried social media marketing myself, and it doesn’t seem to work. Should I be handing over this to a professional?

    • posted by
      Ted Rubin
      Apr 17, 2015 Reply

      The question is deeper than a simple answer of yes or no Bruce. What is the purpose of your blog, is it representing a business that driving traffic to will result in some sort of sale, or are you simply building your personal brand? What is you time frame for growth, and how much time do you dedicate personally to promoting what you publish via social. Also, how much time to you dedicate to building you social presence and brand… which has a lot to do with how valuable promoting your blog via social is for you.

  12. posted by
    markuz
    Jul 6, 2015 Reply

    Great tips. it’s a big help..
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    • posted by
      Ted Rubin
      Jul 12, 2015 Reply

      Thanks 🙂

  13. posted by
    Lenin johnson
    Sep 5, 2015 Reply

    Thanks for your great information.
    By
    Vivek – MagoFOG

  14. posted by
    Blog Sharing and Promotion | iwgblogworkshop
    Oct 2, 2015 Reply

    […] “Six Do’s and Don’ts for Promoting Your Blog and Using Social Media,” by Ted Rubin. […]

  15. posted by
    Six Do’s and Don’ts for Promoting Your Blog and Using Social Media
    Oct 14, 2015 Reply

    […] Using social media can definitely help you get the word out about your blog if you use it correctly, and it all boils down to just three things: listening, planning, and concentrating on relationships. Keep these things in mind and you’ll soon get better at writing blog posts that prompt response, encourage sharing on social channels and keep your audience coming back for more! This post originates from TedRubin.com […]

  16. posted by
    JennieM
    Nov 20, 2015 Reply

    I’m glad I stopped by. I’m just starting to learn how to promote my website via social media. Thanks for this!

    • posted by
      Ted Rubin
      Nov 24, 2015 Reply

      My pleasure Jennie, stop by anytime.

  17. posted by
    How social media can help your blog | Nicole Hale Olson
    Dec 8, 2015 Reply

    […] Ted Rubin suggests, “Having a written editorial plan and plotting it to a calendar makes it easier to stay on track and measure your progress. It also helps you see at a glance the relationship between your blog content and your social platforms, so you can plan your posting strategy more efficiently.” […]

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