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Seek Out and Empower Moments of Connection

Chelsea Handler and Mary McCormack are angry about the state of the country, and they’re not alone. If you’re familiar with Ms. Handler’s work, you may be expecting a very boisterous, well-informed, and humorous monolog on the subject. You would be wrong in that assumption, but only about the boisterous part. Handler and McCormack’s essay […]

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Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

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“Moments” Marketing

Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, […]

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Winning in Service Markets, Winning in Every Market…

Winning in Service Markets, winning in every market… is all about customer experience. Marketing/Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel experience Externally, you must create an OmniChannel culture Internally! Always remember that the only time you have 100% of your customers attention is when they are looking for Customer...

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Embracing Social: Interview with Social Strategist Ted Rubin ~via @savage_int

Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for embracing Social Media Marketing. Evangelizing the term ROR – Return on Relationship  – since 2009, […]

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Advice On Building Personal Relationships Through Social Media ~via @smarthustlemag

Ramon Ray, Publisher of Smart Hustle Magazine: I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of ROR (return on relationship) truly means. He offered up some insightful tips on […]

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Social Selling Isn’t About Selling

If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets, that’s the one maxim that will never change, no matter what happens to society in the future. It’s the one thing marketers and salespeople alike need to […]

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Branding Genius: Old School Tactic Crushes a $40 Billion Market ~via @davidbrier

They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free cappuccinos and beverages, and They’re doubling their revenue each year, exceeding $225 million in […]

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tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

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