ARCHIVES

Can’t Fit in Fitness When You’re 40+? 50+? Ted Rubin Calls BS ~via @FitFluential

Ted Rubin is a popular social marketing strategist, keynote speaker, and the starter of the term Return On Relationship, a concept that he strongly believes serves as the cornerstone for creating an engaged member database and community comprised of millions of people. Ted never really had a problem with fitness as he was always relatively […]

Read More

Brand vs Reputation

The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major influence on how your business is perceived, but your brand […]

Read More

“Moments” Marketing

Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all experience it as consumers. Spend a few hundred dollars on a new phone, […]

Read More

Winning in Service Markets, Winning in Every Market…

Winning in Service Markets, winning in every market… is all about customer experience. Marketing/Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel experience Externally, you must create an OmniChannel culture Internally! Always remember that the only time you have 100% of your customers attention is when they are looking for Customer...

Read More

Embracing Social: Interview with Social Strategist Ted Rubin ~via @savage_int

Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for embracing Social Media Marketing. Evangelizing the term ROR – Return on Relationship  – since 2009, […]

Read More

tedrubin

Ted Rubin "Life is not about waiting for the storm to pass, it's about learning to dance in the rain."

Join to Instagram