99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content.

Most often, although not always, it’s more about the content than the “influence.”

The vast majority of what Brands consider and refer to as “Influencers” are media creators and storytellers… their content very often is great content, great marketing and advertising, but keep in mind it serves as, and should be measured as, a media buy.

Everyone influences someone, so empower the masses… your customers, potential customers, and especially employees personal influence.

Return on Relationship #RonR#NoLetUp!👊🏻 

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