by Ted Rubin | Apr 27, 2025 | Featured, Miscellaneous, Uncategorized
If we truly care about lessening the rising hatred toward Jews worldwide, we must be willing to confront a painful truth: much of that anger is being fueled by the actions of Netanyahu and the Israeli government. If we want to protect Jewish lives and dignity, we must...
by Ted Rubin | Apr 20, 2025 | Featured, Miscellaneous, Uncategorized
I was brought up to revere Israel. My Jewish identity was formed not just at home by first-generation American Jews, Holocaust survivor relatives, and grandparents who escaped Poland, but also in the sanctuary of an Orthodox synagogue, deeply influenced by my...
by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
by Ted Rubin | Apr 5, 2025 | Featured, Marketing, Miscellaneous, Uncategorized
Creating a positive culture within a company is crucial for employee engagement, productivity, and overall success. But in today’s fast-paced business environment, simply having a good culture is not enough. Companies need to go beyond creating a culture and start...
by Ted Rubin | Mar 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Marketing isn’t just about strategies, data, and campaigns—it’s about how you think, adapt, and approach challenges. The best marketing teams don’t just execute; they innovate, pivot, and see opportunities where others see obstacles. The key to success lies in...
