by Ted Rubin | Jun 2, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing
People are now always shopping when consuming content… #PassiveShopping is the here to stay, and will only increase with the availability of AI tools to enhance relevant and engaging content creation at scale. Smart brands have noticed that we’re moving to a...
by Ted Rubin | May 25, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
Don’t you hate when the response you get is “We received your request” OR even worse “We are ‘submitting’ your request,” as if it needs to be approved. When I unsubscribe from your email marketing list, it’s not a request,...
by Ted Rubin | May 19, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
IF John Andrews IS TALKING ABOUT IT, THE RETAIL COMMUNITY NEEDS TO HEAR IT. ~Ted Rubin #RetailRelevancy I am incredibly excited to introduce you to John Andrews, the co-innovation director at Ricoh, to provide an update on Ricoh’s retail initiatives. –...
by Ted Rubin | May 11, 2024 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Relationships depend on trust, and the little things matter. Are you accountable? When you give your word, is it ironclad? It’s easy to make promises, and even easier to go back on them. If you want people to rely on you—in business and in life—you need to be...
by Ted Rubin | May 5, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
As a Brand you’re used to buying and selling assets for cash, so trading your surplus assets for advertising may seem somewhat abstract and therefore, its value is difficult to measure. You may have heard that media trading is something that looks good on the books...