November 22 2013 // Customer Insights

BE Authentic, don’t just ACT it

Astro-turfing, the practice of simulating behavior from imaginary grassroots participants, is getting a lot of publicity lately. Unfortunately, in my opinion, the discussion has been all about whether it is ok to do it from a legal/ethical perspective.

Read the whole post here at “Inside CXM… Insights from the forefront of customer experience management.”

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