BE Authentic, don’t just ACT it ~via @InsideCXM

Astro-turfing, the practice of simulating behavior from imaginary grassroots participants, is getting a lot of publicity lately. Unfortunately, in my opinion, the discussion has been all about whether it is ok to do it from a legal/ethical perspective.

Read the whole post here at “Inside CXM… Insights from the forefront of customer experience management.”