If not, then you’re not alone. A lot of small businesses don’t know how to develop and nurture relationships with customers and clients that are mutually satisfying. By focusing more on ROR than ROI and talking about what matters to your audience, you can build an authentic social presence.
This week, we bring in marketing superstar Ted Rubin, co-author of Return on Relationships, to talk about being human in the digital age, and how to use social media to scale authenticity and engagement.
– See more at: https://www.themarketingagents.com/ted-rubin-return-on-relationships#sthash.yMDcPfTD.dpuf