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Ted Rubin, author, Forbes Top 50 Social Media Power Influencer, is my guest this week on The Inside Social Media Podcast.

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Ted’s been recommended by a few of my previous guests that I’ve had here on the show and I’m really excited to bring you my chat with him.

He’s the author of the book Return on Relationship (affiliate link), he’s been called one of the most interesting CMOs on Twitter and he’s also the Chief Social Marketing Officer of a company called Collective Bias.

In this episode, you’ll learn:

  • The difference between a brand and a reputation and how this is critical for small businesses to understand.
  • Ted shares where he thinks small business owners get social media wrong.
  • Why skipping with your customers is one of the best things you can do for them.
  • And Ted gives his top 3 tips for a small business just starting out in social media.

And so many more juicy tips and strategies in this episode.

Links Discussed During the Show

Books (affiliate links)

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Transcript

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MP3 Download

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