Straight Talk Blog
Ted Rubin
The Experience LIVE Show with Russ, Scott… and Ted
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ROCKSTAR CMO BACKSTAGE with Evergreen Trading’s COO Mark Ordover
WATCH HERE ⬇️ ⬇️ ⬇️ A clip from ROCKSTAR CMO episode 171, where Ian Truscott goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading... a media investment firm that is powered by trade. Mark shares how media trade works, as brands can...
The Power of Small Acts of Kindness
The Power of Small Acts of Kindness We all know that kindness is a good thing. It makes us feel good to do something nice for someone else, and it makes the world a better place. But what many people don't realize is that even the smallest acts of kindness can have a...
On Kindness with Ted Rubin and KindWorks.AI
Ted Rubin is an international keynote speaker, strategic relationship advisor, and author of the book Return on Relationships. In this week’s episode, we discuss the intentional practice of Kindness and how it is something that doesn’t always come easily but is...
Return on Relationship Basics
What is Return on Relationship (ROR)? Return on Relationship (ROR) is a measure of the value that a business or brand derives from its relationships with customers, partners, and other stakeholders. It is a broader concept than return on investment (ROI), which...
Coffee in the Clouds… Mark Ordover Explains the Media Trade Business of Evergreen Trading
At its very core, Evergreen Trading is a specialized media investment firm with a unique approach that enables clients to solve all kinds of challenges. It’s called Premium Asset Valuation and leverages their deep expertise in media investing and asset conversion and...
Adopt a “Giver’s Gain” Philosophy
From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of...
How Do You Connect with Customers Online?
Ted: I adore Louise for her passion, enthusiasm, and of course for WAY overstating my awesomeness 🤗... and conversations with her are always a pleasure. Louise Lally: How do you connect with customers online? Get ready to hear how... This very special conversation I...
BeenThereDoneThat Where Next – The Power of Community & The Network Effect
00:00 Introduction 01:18 The Biggest Challenge? 06:22 Where Could This Go? 12:30 What's the First Step? 14:53 Wrapping Up Introducing the first episode of "BeenThereDoneThat Where Next" - a groundbreaking series by BeenThereDoneThat, where host and co-founder, David...
Let’s Start a Ripple and Do Some Good… my conversation with #RussSelfie
Your Brand is a Promise, and Your Reputation Depends on Whether You Keep It
The difference between brand and reputation can be easy to overlook, as many marketing writers use the terms interchangeably. While they share similarities, they are not the same thing, and understanding the difference is important for managing your business's...
Coffee and ‘Straight Talk’ in the Clouds with Ted Rubin
VIDEO ⬇️ ➡️ INTERVIEW STARTS AT :46 ⬅️ Coffee In The Clouds With NYDLA's Thomas Capone... NYDLA.org's mission is to support a global forum dedicated to the exchange of ideas and information. At its core, the NYDLA epitomizes the fusion of knowledge, technology and...
Keep the Trust, Keep the Permission, Keep the Customer
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away at the numbers. People must come first, in your growth strategies, in...
Quality Customer Service
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
Looking People in the Eye Digitally: Unlocking a World of Information and Connection
In our digitally connected age, the ability to look people in the eye takes on a new dimension. Beyond the traditional interpretation of eye contact, it now encompasses using digital tools to research, stay updated, and learn intricate details about individuals—be it...
Empower Your Employees
🌟 Empower your Employees... and they will Power your Brand! 🚀 When it comes to building a successful brand, your employees are your most valuable asset. They are not just cogs in the machine, but rather the driving force behind your company's growth and success. By...
Networks Connect (Reach)… Communities Care (Power)
I have been sharing this statement for years as a follow-on to A Network gives you Reach; A Community gives you Power! The emphasis here is the difference between the nature of networks and communities. Networks are primarily focused on connecting people and...
Problems and Solutions… BeenThereDoneThat
At SXSW 2023 with Lee Roth from BeenThereDoneThat (video)... Harnessing the world's best thinkers to solve the world's toughest problems, BeenThereDoneThat, a new consultancy/agency model... delivers what you need NOW better, faster, and cheaper. A network of...
A Network gives you Reach; A Community gives you Power!
I have been sharing this statement for years, and although it is somewhat self-explanatory I feel the need to extend upon the statement in and of itself. A Network gives you Reach; A Community gives you Power... emphasizes the difference between the reach and power...
“Return on Relationship” (ROR), #RonR
"Return on Relationship" (ROR), hashtag #RonR, is a term I have used and evangelized since 2009 to describe the value that companies can derive from building and maintaining strong relationships with their customers. The concept of ROR emphasizes the importance of...
Have You… BeenThereDoneThat?
I talk with Margot Hauer-King from groundbreaking agency BeenThereDoneThat at SXSW2023 A LITTLE ABOUT BeenThereDoneThat.co... We are living in times of great potential and problems we have not encountered before. We need a new approach to unblock these problems...
Return on Relationship (ROR) and YOU
Return on Relationship (ROR) is a powerful concept that is gaining widespread use in the business world. However, its application can be extended beyond business, and it can be used to foster a better relationship with yourself. Let's explore the idea of ROR and how...
The Ripple Effect Podcast: Rippling with the Amazing Ted Rubin
You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit...
The Future of Content Marketing… Cat Margulis with Ted Rubin and John Andrews
https://youtu.be/Zeco0nC5BH8 In this interview for The Future of Content Marketing, host Cat Margulis and guests Ted Rubin and John Andrews talk about relationship building, old marketing versus new marketing, retail relevancy, and the biggest misconceptions around...
How Will Universal Coupons Impact Grocery E-Commerce?
The coupon industry is facing a number of challenges, including fraud, operational inefficiencies, and slow settlement. In order to modernize this process, the industry has decided to move to a new application identifier, AI (8112), which centralizes all coupon data...
Evergreen Trading Offers Brands a Solution to Real Estate Challenges
The real estate market is in flux. From brick-and-mortar retail falling out of favor, to the future of offices up in the air, many companies have had a hard time pinpointing smart commitments in physical spaces. Whether a company is in the restaurant game, the retail...
The “Nitro Coffee Club” Story Begins
Nick and Brian created Nitro Coffee Club to make nitro cold brew easier to enjoy daily, and more affordable. It started with Nick's daily ritual of walking to his local coffee shop for a fresh dark roast. However, one day Nick discovered the rich and smooth delight...
Quality Customer Service Requires…
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
A Smart Strategy for Savvy Brands
WATCH THE "1min+" OVERVIEW VIDEO ⬇️ EvergreenTrading.com EvergreenTrading.com
A Brand is what a Business does… a Reputation is what people Remember and Share
Brand and reputation are two vital components of a company's image, and are often used interchangeably, but they are actually different concepts. A brand is the personality, values, and promise that a company makes to its customers. It is what the company does to...