Straight Talk Blog
Ted RubinDon’t Simply Ride the Social Media Wave… Guide it with Strategic Intent
Originally posted at ZuberRants 2011 needs to be the year of strategic intent with regard to social media. Social media is hot, hot, hot, and it can be tempting to just dive in and ride the social media wave without any specific plan. That’s a great way to guarantee...
Women’s Online Communities Powerhouses of Trust
Originally posted at: SheSpeaks It’s becoming more and more clear that women’s online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that women trust the most for brand and product referrals. New...
Women's Online Communities Powerhouses of Trust
Originally posted at: SheSpeaks It’s becoming more and more clear that women’s online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that women trust the most for brand and product referrals. New...
Thank you all! With love, Ted 🙂
“Most of us, swimming against the tides of trouble the world knows nothing about, need only a bit of praise or encouragement - and we will make the goal.” Thank you all! With love, Ted 🙂
Emotional day… been a long haul.
On to the next chapter. Hoping for good days ahead. Never give up... NEVER! I love my girls... always have, always will.
Questions/Answers: Relationship Marketing and Relationship Commerce
Title: Questions/Answers: Relationship Marketing and Relationship Commerce 1 - Relationships... how do you build them online? I believe everything we do in our personal lives and business revolves around relationships… now more than ever. With effort, an online...
Current Situation – posted June 8, 2010
I so appreciate all the support I have been receiving here, via phone, text, email, and Facebook. This is all so unfortunate for the girls, especially this publicity. Not at all what I wanted 🙁 This has been going on for 3 years now... and the 5 years before that...
Step aside, Aspiration… INSPIRATION is the way to go
Originally posted at: ZuberRants Forget Aspiration in the years ahead… the new challenge is to give customers INSPIRATION for your brands and products. I’m not suggesting we throw away our sales and marketing goals (aspirations), just that we give more value to the...
Fences make good neighbors
Originally posted at: SheSpeaks Fences make good neighbors -- even in the social media world. Too many brands assume that the most effective way to market in this digital age is to use social media to post and tweet as many marketing messages as possible to the widest...
Does your product pass Social QC?
Advocates are a whole new type of quality control: social quality control. If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your...
Social media, Sleeping, and my Daughters
Social media truly never does sleep but what I find is that social media is very reactive. You have to put out to get back so at some point, usually late at night, you simply have to put a hard stop in place. That is hard for me since I am a content producer on...
The socially-focused organization – Brand Survival for 2011
It’s a whole new year – literally and figuratively. Social media is quickly changing the way we need to think about our brands and marketing. We can no longer expect to be successful if we just focus our marketing efforts on telling our target market how great our own...
Brands Setting Up Shop on Facebook… no big deal
Not sure why the media, and some "pundits," are so ga-ga over this. Seems to me to simply be another place to sell stuff and nothing unique about it... think "click to buy here" or about shops offered in the past from Yahoo, etc. Shoppers tend to buy most in dedicated...
2011 Social Marketing Predictions
I think 2011 is going to be a very interesting year in the social media world. Generally speaking I believe the marketing world is going to start understanding better the value of, and how better to assign value to, deep consumer relationships. Right now everyone is...
The Heart of Groupon’s Business Model
The heart of Groupon's business model for their clients is not direct profitable commerce (it is only profitable upfront for Groupon). As many understand Groupon is not an ecommerce business. The business proposition that Groupon offers its clients is lead generation....
The Heart of Groupon's Business Model
The heart of Groupon's business model for their clients is not direct profitable commerce (it is only profitable upfront for Groupon). As many understand Groupon is not an ecommerce business. The business proposition that Groupon offers its clients is lead generation....
Agencies give Clients too many Choices
Recently I have had this conversation too many times with" social media" agencies looking for guidance in pitching a prospective client. They live by the old rules of offering a host of "great" ideas and suggest the client pick what they like. All this does is open...
“Google’s Groupon Bid Rejected” BIG mistake in my opinion…
Groupon is getting way ahead of themselves. My 2011 prediction... Google buys Twit Richard Bashara says: Ted I'm going to agree with a "but," look at Facebook. Zuck's had how many chances to sell FB? You can't deny that Groupon has set a trend. Perhaps trying to stay...
"Google's Groupon Bid Rejected" BIG mistake in my opinion…
Groupon is getting way ahead of themselves. My 2011 prediction... Google buys Twit Richard Bashara says: Ted I'm going to agree with a "but," look at Facebook. Zuck's had how many chances to sell FB? You can't deny that Groupon has set a trend. Perhaps trying to stay...
"Google's Groupon Bid Rejected" BIG mistake in my opinion…
Groupon is getting way ahead of themselves. My 2011 prediction... Google buys Twit Richard Bashara says: Ted I'm going to agree with a "but," look at Facebook. Zuck's had how many chances to sell FB? You can't deny that Groupon has set a trend. Perhaps trying to stay...
Ruben Quinones of Path Interactive interviews me
Ruben Quinones interviews me about Social Media Predictions For 2011 with @TedRubin https://bit.ly/ffER0q (via @PathInteractive)
What does experiential marketing entail?
What does experiential marketing entail? It entails allowing a customer/prospect to engage & interact with a brand, product, and service in sensory ways that provides an additional intimate level of experience and information. Personal experiences help people...
Do Men Become Better or Worse Fathers After Divorce? by Jill Brooke
https://www.huffingtonpost.com/jill-brooke/do-men-become-better-or-w_b_236575.html If divorce is in the future of duplicitous two-timers Gov. Mark Sanford to reality TV's Jon Gosselin, these men will have to navigate co-parenting. However, a growing trend shows that...
Questions and Answers about Relationship Marketing and Relationship Commerce
Social Media Marketing Magazine November 29th, 2010 By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever....
Supreme Court, Appellate Division, Second Department, New York.
Lauren Rubin, appellant, v. Ted Rubin, respondent. 2010-05367 (Index No. 203699/02) -- November 09, 2010 MARK C. DILLON, J.P. DANIEL D. ANGIOLILLO L. PRISCILLA HALL SHERI S. ROMAN, JJ. Barrocas & Rieger, LLP, Garden City, N.Y. (Keith I. Rieger of counsel), for...
Do CMOs Really Understand the Value of Twitter?
November 11th, 2010 By Kent Huffman, Chief Marketing Officer at BearCom Wireless https://www.smmmagazine.com/blog/2010/11/11/do-cmos-really-understand-the-value-of-twitter/ In a recent blog post on Forbes.com, CMO Club CEO Pete Krainik noted, “Most Chief Marketing...
@24k Interviews Ted Rubin OpenSky BlogWorld Expo 10-16-10
I Love My Daughters…
I love my daughters, no matter what... I love my girls. Always have, always will... from the moment I held them in my arms.
Brands Need to Focus on ROR: Return on Relationship™
Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that the engagement and interaction that takes place in these mediums are incredibly important to a brand. Building a relationship with existing and future...
Questions from a Blogger
1. If Relationship Commerce were a University Degree, what would it's program description look like? The way I see it, we’re overdue for a revolution in retail. So many of us have been sharing our passions and discoveries, it’s about time we acquired tools that...