by Ted Rubin | Mar 13, 2022 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Mar 6, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Listen here (interview starts :35)… Thanks to Tom Capone, @Thomas_Capone, for this great conversation. John and I look forward to the next one. John Andrews CEO Photofy, Co-Founder Prevailing Path Progressive career of emerging shopper marketing...
by Ted Rubin | Feb 27, 2022 | Featured, Marketing, Social Media/Marketing
Much of the current spending in digital marketing is at the very bottom of the funnel. There are literally billions of dollars being spent to target the right consumer in the right place at the right time, and much of it is completely wasted due to a simple fact:...
by Ted Rubin | Feb 20, 2022 | Divorced Dad, Featured, Marketing, Social Media/Marketing
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons...
by Ted Rubin | Feb 13, 2022 | Featured, Marketing, Social Media/Marketing
Businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company. For example, by walking into a physical store, browsing a catalogue, visiting a website, using social media, and now…...
by Ted Rubin | Feb 5, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
LISTEN HERE ⬇️ ⬇️ ⬇️ “An excerpt from Rockstar CMO episode 98 – when we got to hang out with two incredibly experienced, passionate, and interesting retail marketers, Ted Rubin and John Andrews, as they discuss their book… RETAIL RELEVANCY: How...
