by Ted Rubin | Sep 8, 2014 | Featured, Marketing, Social Media/Marketing
Are You Getting Your Return on Relationships? July 30, 2014 Hosted by Chris Ruisi Episode Description Join Chris and his guest, Ted Rubin as they discuss why relationships are so important and what makes them different now. Ted Rubin is a leading Social Marketing...
by Ted Rubin | Aug 30, 2014 | Featured, Marketing, Social Media/Marketing
Originally posted at Joshua St. Aubin, August 20, 2014 If influence was completely based on vanity metrics like follower count, Katy Perry would be themost influential person on Twitter with Justin Bieber following closely behind. Unless you’re a teenage girl, I think...
by Ted Rubin | Aug 26, 2014 | Featured, Marketing, Social Media/Marketing
Let’s define a social business and how it is evolving. It’s not just “being social” with your customers (having social profiles where you know they hang out); it’s about being more connected in your business processes as well. Stop thinking in terms of silos of...
by Ted Rubin | Aug 23, 2014 | Featured, Marketing, Social Media/Marketing
When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order...
by Ted Rubin | Aug 20, 2014 | Featured, Marketing, Social Media/Marketing, Video
Duane Reade – One Million Twitter follower celebration Ted Rubin Published on Aug 6, 2014 Duane Reade One Million Twitter follower celebration September 2013. Calvin Peters thanks “Social Media Pioneers” Ted Rubin and John Andrews....