by Ted Rubin | Apr 2, 2022 | Featured, Marketing
I think diversity and inclusion are two sides of a coin. On the one hand, diversity is about having people from different walks of life. I think that’s really important depending on the kind of business or product you have, but the value is always there. On the other...
by Ted Rubin | Mar 27, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
WATCH VIDEO HERE ⬇️ ⬇️ ⬇️ Business partners and co-authors Ted Rubin, a leading Social Marketing Strategist, and John Andrews, a Retail Marketing Expert, will be discussing how Retailers need to adapt to new consumer shopping habits. They have released a new book...
by Ted Rubin | Mar 20, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
WATCH VIDEO HERE ⬇️ ⬇️ ⬇️ Nothing like serious face-to-face conversations, especially with AT&T’s John Starkweather… nice to be back at #sxsw2022 Brand Innovators #BISummit. John spoke at the Sx Brand Innovators Summit about diversity and inclusion, and did...
by Ted Rubin | Mar 13, 2022 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Mar 6, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Listen here (interview starts :35)… Thanks to Tom Capone, @Thomas_Capone, for this great conversation. John and I look forward to the next one. John Andrews CEO Photofy, Co-Founder Prevailing Path Progressive career of emerging shopper marketing...
by Ted Rubin | Feb 27, 2022 | Featured, Marketing, Social Media/Marketing
Much of the current spending in digital marketing is at the very bottom of the funnel. There are literally billions of dollars being spent to target the right consumer in the right place at the right time, and much of it is completely wasted due to a simple fact:...
