by Ted Rubin | Dec 13, 2020 | Featured, Marketing, Social Media/Marketing
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
by Ted Rubin | Dec 12, 2020 | Featured, Marketing, Social Media/Marketing
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
by Ted Rubin | Dec 6, 2020 | Featured, Marketing, Social Media/Marketing
Resolutions are a desire for new habits. And a habit needs to be established before it can be improved. So make it easy and start small, then improvement will come naturally as the habit is instilled. Instead of saying “I am going to read from a book for an hour a day...
by Ted Rubin | Nov 26, 2020 | Featured, Marketing, Social Media/Marketing
A Network gives you Reach, BUT a Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated...
by Ted Rubin | Nov 21, 2020 | Featured, Marketing, Social Media/Marketing
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
by Ted Rubin | Nov 14, 2020 | Featured, Marketing, Social Media/Marketing
Data may play an important role in engagement, especially if you do a lot of business online. However, if you plan to recommend products or services based on a customer’s purchasing patterns, be sure that you’re offering items that customers might actually want to...
