by Ted Rubin | Jun 3, 2019 | Featured, Marketing, Social Media/Marketing
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time by opening the floor up to everyone. Strategy is definitely not dead, and it also...
by Ted Rubin | May 22, 2019 | Featured, Marketing, Social Media/Marketing
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing… Digital marketing today is a crowded arena. It’s become the primary tool for marketers in terms of dollars spent. But as spending has increased,...
by Ted Rubin | May 13, 2019 | Featured, Marketing, Social Media/Marketing
No thank you… is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we’ve got a long-standing relationship and I’m reaching out with an offer, a favor...
by Ted Rubin | May 9, 2019 | Featured, Marketing, Social Media/Marketing
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on...
by Ted Rubin | Apr 19, 2019 | Featured, Marketing, Social Media/Marketing
My take on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads. Programmatic media buying, marketing and advertising is the “algorithmic purchase and sale of advertising space in real time”, and it has...
by Ted Rubin | Apr 12, 2019 | Featured, Marketing, Social Media/Marketing
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you unsubscribe and start getting more emails? Signing up for any type of...