by Ted Rubin | Jan 19, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Imagine a world where we step back from the chaos of endless scrolling and algorithm-driven feeds, returning to a time when human connection was at the forefront of how we communicated and built relationships. Personally, I’d be thrilled if all social media platforms...
by Ted Rubin | Jan 11, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
An easy way to get noticed at any event where there are speakers and opportunities for Q&A… In advance of the event, prepare questions for the speakers. Make an effort to be the first one with your hand up for a question, sitting in one of the front rows can...
by Ted Rubin | Dec 29, 2024 | Divorced Dad, Featured, Miscellaneous, Uncategorized
CREATING YOURSELF is a mindset I employed with my daughters in the hopes I would impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans would allow while they were growing up. I continue to try to...
by Ted Rubin | Dec 22, 2024 | Divorced Dad, Featured, Marketing, Miscellaneous
I have learned over the years, especially with the challenges I have faced with my daughters, to be nourished by the love I give, not by the validation I might receive in return. For so long, my acts, and thoughts, of care and generosity were quietly tethered to a...
by Ted Rubin | Dec 14, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Shifting from a targeting mindset to a matchmaking mentality in marketing represents a transformative change in how businesses engage with their audiences. Targeting traditionally focuses on identifying specific groups and persuading them to adopt a product or...
by Ted Rubin | Dec 7, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
My friend, colleague (former business partner) and retail thought-leader John Andrews recently asked this question on LinkedIn (see post embedded below)… “Has the paradox of choice plus the paradigm of spam killed eCommerce?” “I often find that...
