by Ted Rubin | Feb 12, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
AI governance is shifting from identity to intent. If CMOs are expected to safeguard brand trust in this new era, they must be structurally empowered to lead it. For a long time, identity has been the organizing principle of digital governance. We authenticated users,...
by Ted Rubin | Feb 6, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
As search shifts from results to responses, brands have to shift from chasing keywords to earning trust. For years, search trained brands to think in terms of rankings, keywords, and optimization tricks. Get the phrasing right, play the algorithm correctly, and you...
by Ted Rubin | Jan 30, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Success changes shape as life changes. That was the heart of Liz Crisafi’s recent reflection after joining Karina Jimenez on the Next in Line podcast… a conversation about leadership, adaptability, and staying grounded through constant change. In that...
by Ted Rubin | Jan 24, 2026 | Divorced Dad, Featured, Miscellaneous, Uncategorized
I’ve had sadness in my life. Who among us hasn’t. Some sadness passes through us like weather… heavy, uncomfortable, but eventually moving on. Other sadness doesn’t leave… either because we cannot shake it, or because the cause for the sadness is ongoing....
by Ted Rubin | Jan 17, 2026 | Featured, Marketing, Miscellaneous, Uncategorized
I started the New Year at CES, where, as expected, AI dominated the conversation. Every keynote, every panel, every product showcase had AI front and center. But for all the noise, one thing was missing from most of the discussions… the real risk today isn’t...
by Ted Rubin | Jan 10, 2026 | Featured, Miscellaneous, Uncategorized
Too often we rush to fill the silence. We treat quiet as something to fix… an awkward pause to patch over with words, noise, or distraction. Not because there’s something wrong, but because we’ve grown uncomfortable with moments that don’t require us to speak....
