by Ted Rubin | Apr 4, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The November 13th episode of #305LIVE on WZAB Miami. We come to YOU every Wednesday night from 7PM to 9PM for TWO hours of insights and activities of the global & local social media scene. This includes, the people, the companies, the strategies and the events...
by Ted Rubin | Apr 2, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
How much time do you spend online? Many hours per day… depending upon whether I am in meetings, speaking or at an event or brand meeting. How do you imagine Twitter changing? I don’t imagine, but my use will evolve as necessary w/the platform the same as it has with...
by Ted Rubin | Mar 15, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The terms “Business to Business” (B2B) and “Business to Consumer” (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it’s always been better...
by Ted Rubin | Mar 12, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what’s driving the social media industry in business, and many companies...
by Ted Rubin | Mar 9, 2014 | Featured, Marketing, Miscellaneous
In the past the term “branding” was meant to encompass how a company portrayed its image. It covered things like logo and other visual imaging, as well as how they marketed themselves with slogans, jingles and the like. How the public perceived your...
by Ted Rubin | Mar 6, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
