by Ted Rubin | Dec 11, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The Prevailing Path of 5:2 Intermittent Fasting… by JohnAndrews When we built the initial concept of the Prevailing Path, our goal was to fully understand the shopper’s journey from discovery and awareness, to preference to purchase, and post-purchase usage and...
by Ted Rubin | Oct 28, 2022 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing
We’re excited to re-introduce you to the always interesting and insightful Ted Rubin. We hope you’ll enjoy our conversation with Ted below. ~CanvasRebel.com Ted, thanks for joining us, excited to have you contributing your stories and insights. What’s been the best...
by Ted Rubin | Oct 23, 2022 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing
The title of this post is a George Bernard Shaw quote I employed with my daughters in the hopes I would impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans would allow. I continue to try to influence...
by Ted Rubin | Sep 10, 2022 | Featured, Marketing, Miscellaneous
In this installment of our Universal Coupon discussion, Brandi Johnson, CEO of The Coupon Bureau, sits down with John Andrews and Ted Rubin, authors of RETAIL RELEVANCY, to discuss the digital identity, personal avatars, offer relevancy, and the impact of Universal...
by Ted Rubin | Sep 3, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Aug 25, 2022 | Featured, Marketing, Miscellaneous
How thinking and brainstorming convert to powerful strategy making. We live in a culture where the simple act of distraction-free thinking has become alien, daydreaming has been replaced with scrolling through a feed on our smartphones and the office is a place for...
