by Ted Rubin | Mar 12, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what’s driving the social media industry in business, and many...
by Ted Rubin | Mar 9, 2014 | Featured, Marketing, Miscellaneous
In the past the term “branding” was meant to encompass how a company portrayed its image. It covered things like logo and other visual imaging, as well as how they marketed themselves with slogans, jingles and the like. How the public perceived your...
by Ted Rubin | Mar 6, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
by Ted Rubin | Mar 6, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
by Ted Rubin | Feb 27, 2014 | Divorced Dad, Featured, Miscellaneous
I have learned a lot the past few days with the passing of my Dad, and I will not bore you with it all right now, but would like to share what I think is the most important lesson. I most certainly have been telling my Dad for the longest time how much I loved him,...
by Ted Rubin | Feb 24, 2014 | Divorced Dad, Featured, Miscellaneous
2009 when the girls were still a part of my parent’s life. My Dad, Sheldon Rubin (yes Sheldon/Shelly… the scene in “When Harry met Sally” didn’t make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship,...
