by Ted Rubin | Sep 3, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Aug 25, 2022 | Featured, Marketing, Miscellaneous
How thinking and brainstorming convert to powerful strategy making. We live in a culture where the simple act of distraction-free thinking has become alien, daydreaming has been replaced with scrolling through a feed on our smartphones and the office is a place for...
by Ted Rubin | Aug 21, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
A month of my summer, for the past few years, is all about my Long Beach, NY boardwalk experience. It’s not about a plan, or trying something new, or luxury… it’s about how being here, doing what I do every August, and how it makes me feel. It’s about what this...
by Ted Rubin | Jul 2, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping...
by Ted Rubin | Jun 11, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Via Seth Goldstein and Digital Marketing Dive Podcast… Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are long-time business partners and great friends and have been helping brands of all sizes get a handle...
by Ted Rubin | May 8, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Guest post by John Andrews This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY investment options. Traditional companies have gotten into the game...