by Ted Rubin | Aug 16, 2014 | Featured, Marketing, Social Media/Marketing, Video
by JACOB SAPOCHNICK on AUGUST 6, 2014 “Serendipitously go into your following, reach out to people – just like what you might have done in the old days when you had a telephone book.” – Ted Rubin, on taking advantage of social networking sites. A salesman turned...
by Ted Rubin | Aug 12, 2014 | Featured, Marketing, Social Media/Marketing
There are several reasons why I think businesses hamstring their social efforts. First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to avoid getting involved at all. The permanent nature of...
by Ted Rubin | Aug 8, 2014 | Featured, Marketing, Social Media/Marketing, Video
Social Media Today Published on Jul 14, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about best platforms for connecting with consumers. #SMTShorts is a series of short videos featuring top names in social and...
by Ted Rubin | Aug 7, 2014 | Featured, Marketing, Social Media/Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade’s highly successful content marketing approach that has helped the tiny (in terms of store count) retailer...
by Ted Rubin | Aug 7, 2014 | Featured, Marketing, Social Media/Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade’s highly successful content marketing approach that has helped the tiny (in terms of store count) retailer...
by Ted Rubin | Aug 6, 2014 | Featured, Marketing, Social Media/Marketing
Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade’s Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR… New York-based...